Bakersfield, CA (PRWEB) November 18, 2004
Taking advantage of the poker phenomenon sweeping the country, Big Slick Attire has debuted its first line of themed poker clothing. Big Slick Attire offers something for every fan of the game; T-Shirts, Baby Doll TÂs and hats. This new line offers fans of the game an opportunity to show off their passion when they are at the table or away from it.
Men, women, and young adults around the world are experiencing the thrill of one of the fastest growing sports along with the newly titled Âgaming lifestyleÂ. Poker themed television shows are seen weekly on ESPN, FOX Sports, Bravo, and the Travel Channel to name a few, which has only fueled the popularity. Celebrities like Ben Affleck, Jeff Gordon, Matthew Perry, and Tony Hawk are participating in tournaments and are considered to be very good by some professionals. Pokerpulse.com research stated that between January 2001 and August 2004, the number of Internet tournament players increased by 2,500 percent.
According to David Higdon, the companyÂs Brand Manager, Âwe studied the market and noticed that there were not many appealing opportunities to poker enthusiasts in the apparel segment". Higdon went on to mention that "the brand will be sold via its website at http://www.bigslickattire.com through December and plans to have retail locations added in the first quarter of 2005.Â
Big Slick Attire kicked off a national advertising campaign on Monday November 15th using the popular indoor billboard advertising medium. Todd Muffley, Big Slick AttireÂs Marketing Manager implemented the strategy which he determined to be the most cost effective while providing the biggest reach of potential consumers. Muffley stated, Âour key demographic is the 18-35 year old who is active, most likely enjoys gaming, and visits the hottest bars and restaurants in the largest marketsÂ.
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