ATP’s DEUCE Magazine Secures New Publisher, Will Shift to Quarterly Schedule in 2005

Share Article

ATP Deuce Magazine will produce its tennis magazine quarterly in 2005. Skies America International Publishing and Communications selected as new publisher.

Past News Releases


ATP’s DEUCE Magazine Secures New Publisher, Will Shift to Quarterly Schedule in 2005. ATP Signs 7-year partnership with Skies America International Publishing & Communications. The ATP will produce its flagship magazine DEUCE on a quarterly basis starting next year under a seven-year partnership agreement with Skies America International Publishing & Communications, a custom magazine publisher based in Portland, Oregon.

The new agreement for distribution rights in the U.S. and Canada, announced tonight at a media gathering at the Tennis Masters Cup Houston, expands DEUCE from an annual publication to a quarterly magazine that will be made available by subscription as well as through retail outlets. The new quarterly structure and a partner with a global sales and distribution network also gives the ATP the potential to take DEUCE into different worldwide markets over the course of the partnership.

“When we decided to first publish DEUCE in 2002, we did so because we believed there would be demand in the U.S. market for a comprehensive, high-quality magazine about men’s tennis,” says David Higdon, ATP Sr. Vice President, Corporate Communications, who serves as Editor-in-Chief of DEUCE. “We’re delighted that tennis fans so overwhelmingly embraced DEUCE, and we’re pleased that our new partner shares our vision for expanded distribution to ATP fans around the world.

“Skies is a great partner that brings a wealth of experience, knowledge and enthusiasm to this partnership. We’re pleased to work with them on this magazine.”

"It's an honor to publish DEUCE, and to partner with a world-renowned organization like ATP," says Skies America president James R. Rullo. "We are looking forward to the challenge of expanding the scope of DEUCE and nurturing the magazine to its full potential."

Skies America was founded as a custom publisher in 1979 following airline deregulation, and they have published a number of in-flight magazines including Northwest Airlines, Braniff and Midway. Over the years, they expanded their custom publishing to include business-to-business magazines as well as sports publications, working with two National Basketball Association (NBA) teams and one Major League Baseball (MLB) team. They began a Japanese-language publishing division in 1990 when working with Northwest Airlines.

DEUCE Magazine has distinguished itself from sports publications through its inside view of the players and tournaments on the ATP circuit. The 2004 edition features a striking image of Andy Roddick photographed in his backyard in Austin, Texas. The accompanying cover story provides an exclusive glimpse of Roddick’s off-court life at his new home. Other highlights of the 2004 edition include a fashion shoot with doubles stars Bob and Mike Bryan, Andre Agassi’s personal reflections on what he considers his ten greatest achievements, and a portrait of INDESIT ATP 2004 Race champion Roger Federer.

Advertising partners in the current edition include Mercedes-Benz, Wilson Racquets, Franklin Templeton Investments, Michelob, BlueStarJets, Lotto, Les Thermes Marins de Monte-Carlo, Babolat, Starwood Hotels & Resorts, Dewar’s and the Sports International Group of Companies.

The change from an annual publication to quarterly will allow DEUCE to provide more timely insights into the players and the tournaments. DEUCE will continue to be distributed at leading bookstores including Barnes & Noble, Borders and Books-A-Million, at ATP tournaments and online at

Note to editors:

An image of the 2004 cover featuring Andy Roddick is available by contacting Paul Macpherson at [email protected]

About ATP:

With 64 tournaments in 30 countries, the ATP showcases the finest athletes competing in the world's most exciting venues. From Australia to Europe and the Americas to Asia, the season-long INDESIT ATP 2004 Race unites players and tournaments in a quest for success. The world's premier stars compete all season for INDESIT ATP 2004 Race points as they seek to secure a coveted spot in the Tennis Masters Cup, the year-end championship to be held November 13 - 21 in Houston, Texas, and a chance to claim the title of World No. 1. For more information, please visit

About Skies America:

Skies America Publishing Company, headquartered in Portland, Oregon, is an internationally recognized supplier of high-quality custom publishing, regional, national and international advertising sales, communications and direct-marketing (catalog) products and services. Skies America began 25 years ago by serving airlines and delivering quality inflight publications. Skies America has since expanded into corporate publications for other industries, from professional sports to the jewelry trade industry, to shopping center magazines, publications for various arts programs and more. In addition, Skies America offers an independent Circulation Services department, and a Japanese-language publishing division. For more information, visit

Media Contacts:


Nicola Arzani, [email protected], +377-9797-0404

Mundo Latino:

Benito Perez-Barbadillo, [email protected], +377-9707-0404


J.J. Carter, [email protected], +1-904/285-8000

International Group:

Iggy Jovanovic, [email protected], +61-2-9250-2300

Skies America:

Sheri Patterson, [email protected]

+1-503/520-1955 X613


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sherrill Patterson
Email >