Jawbone Mobile Phone Headset Receives Design Honors

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Consumer Electronics Show recognizes the headsetÂ?s design and engineering.

Brisbane, CA (PRWEB) November 18, 2004 – Aliph today announced that Jawbone, its acclaimed adaptive mobile phone headset has been selected as an honoree for the Innovations 2005 Design and Engineering Showcase in the Wireless Communications category at the Consumer Electronics Show (CES) in January. Aliph, a developer of next-generation mobile audio processing technologies, adds this latest recognition to the growing list of accolades bestowed upon them in 2004, including winning BusinessWeek’s Industrial Design Excellence Award in July and a DEMOgod™ award at DEMOmobile’s conference in September.

Jawbone is a revolutionary new headset for mobile phones, designed to perform at a radically higher level to overcome the challenges of a noisy environment. Jawbone combines advanced technology with breakthrough product design to deliver greater performance, comfort and style for an exceptional user experience. Jawbone’s sophisticated proprietary technology delivers dramatic results in audio quality by:

•    Subtracting background noise

•    Enhancing incoming audio

•    Increasing intelligibility

"With Jawbone, Aliph is continuing to raise the bar in the mobile headset industry, by providing consumers with smart design and technological excellence,” said Didier Diaz, VP of Product Development and Marketing for Aliph. “The momentum of our previous achievements, coupled with this Innovation honor at CES, validates industry acceptance and is particularly exciting for all of us at Aliph.”

Since 1989, the International CES Innovations Design and Engineering Awards showcase has been a premier venue for consumer technology manufacturers and developers to have their latest products judged by a prestigious panel of independent industry designers, engineers and journalists. The Industrial Designers Society of America (IDSA) endorses and acts as advisors to the program and annually recognizes the newest consumer electronics products that exhibit excellence in design and engineering.

Jawbone is available for many of today’s most popular mobile phones by Motorola, Nokia and Sony Ericsson at http://www.jawbone.com and is priced at $149.95.

About Aliph

Aliph was founded in 1999 by Alex Asseily and Hosain Rahman, two young entrepreneurs who met as Stanford undergrads. The pair shared a belief that voice would be the dominant interface for mobile devices and that creating a noise-free environment was critical to delivering an improved mobile communications experience. They enlisted Greg Burnett from Lawrence Livermore National Labs and began building a team of recognized experts in mobile communications and consumer electronics products - spanning Apple Computer, Palm and Motorola, among others - to achieve the company's goals. Since 2002, Aliph's technology has been optimized for DARPA to maximize communications clarity in the most hostile conditions. Headquartered in Brisbane, Calif., Aliph is funded by Mayfield and private investors. To purchase Jawbone, please go to http://www.jawbone.com.

Contact:

Jennifer Henderson

Krause Taylor Associates for Aliph

jennifer@krause-taylor.com

408-918-9085

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Jennifer Henderson
Jawbone
408-918-9080
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