IT Components Distributor ASBIS Establishes Presence in South Africa

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ASBIS, a Cyprus-based company and one of the largest and most successful distributors of IT components, has signed an exclusive agreement with Sifikile Technology Group on establishing ASBIS Africa - a world-class supplier of computer components and peripherals in South Africa and neighbouring states.

ASBIS Enterprises Ltd., a Cyprus-based company and one of the largest and most successful distributors of IT components and peripherals in the Europe, Middle East and Africa region, has signed an exclusive agreement with Sifikile Technology Group on forming ASBIS Africa - a world-class supplier of computer components and peripherals in South Africa and neighbouring states. South Africa has become the 26th country in ASBIS’ geographical coverage.

Peter Blaauw, a highly experienced and respected veteran of the IT distribution industry in South Africa, will take executive responsibility for ASBIS Africa and will be supported by a highly skilled and motivated team to operate the business.

Mr. Blaauw described the agreement as a ground-breaking development for IT distribution in South Africa. “Creation of ASBIS Africa addresses two challenges that are unique to this country,” he said. “The first is the demand to drive black economic empowerment and transformation in a sector of the ICT industry that has been notoriously slow in adapting to the new political order. The second is the ability to respond quickly, efficiently and cost effectively to the provision of a wide range of high quality IT components and peripherals on the basis of global trading best practices.”

“ASBIS business strategy is based on combining extensive knowledge of the local markets it serves with a strong international management and support team. Our unique ERP and CRM systems, as well as unrivalled combination of world-class product offer, excellent services and the backing power of our international resources will be fully behind a strong local ASBIS Africa team. I’m sure this project will be a huge success,” said Sergey Kostevich, CEO of ASBIS? Enterprises Ltd. commenting on the agreement.

About ASBIS

With its headquarters in Cyprus, the company operates from 38 offices in 26 countries serving more than 15,000 active customers via four distribution centres and 33 local warehouses across its regions. Over the last several years ASBIS has achieved the position of the largest or fastest growing distributor in the EMEA region for major IT brands such as Seagate, Intel, Kingston, Prestigio, Canyon Technology and Hitachi Global Storage Technologies.

About Sifikile Technology Group

Sifikile Technology Group (STG) is a black-owned holding company in the information and communications technology (ICT) sector of the South African economy focused on IT Storage and computer component distribution. Other STG companies include ADIC Africa and Sifikile Storage Integration.

For further information please contact:

ASBIS Africa

Peter Blaauw

Managing executive

Tel: + 27 11 848 7000

Fax: + 27 11 848 7030

E-Mail: peter.blaauw@asbis.co.za

ASBISc Enterprises Ltd.

Pavel Burba

Channel Marketing Director

Tel: +375 17 214 77 63

E-Mail: pavel_burba@asbis.minsk.by

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Victor Lukyanov