Pugster.com Gets Charming License - "It’s Happy Bunny" Italian Charms

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Pugster, Inc., a leading manufacturer of jewelry charms and body jewelry, announced today that it has entered into an agreement with Jim Benton Design Studios, Inc. to manufacture and sell Italian charms branded with the Â?ItÂ?s Happy BunnyÂ? character.

“It’s Happy Bunny” has a large following and is popular for its often crude but always witty rhetoric. Happy Bunny creator, Jim Benton, a Detroit-area artist and writer, has become a popular little bunny with teenagers and adults alike. The huggable, naughty little bunny is a licensing phenomenon and can be found on everything from stickers, T-shirts and shot glasses, to energy drinks, breath mints and toilet paper.

Targeting the “teens and tweens,” Pugster has developed the Italian charm line in cooperation with the Jim Benton licensing team and expects the Happy Bunny charms to make many happy ustomers.

“We are so excited to have the It’s Happy Bunny line,” says Pugster VP Suzanne Hallam. “They will be manufactured to be interchangeable with every major charm on the market today. This is a really fun line to have and our marketing will reflect that.”

Pugster has started an aggressive marketing plan to license and distribute jewelry products and now carries over 6,000 Italian charm styles. Pugster is unique in it’s marketing approach, and provides high quality items at discounted pricing, becoming one of the largest sellers of Italian charms in the United States. In just two years the company has jumped to the top of the list for online jewelry sellers with numerous online portals including Amazon, Yahoo, and eBay - where they are the fastest growing company and overall the third largest seller on the site. In addition they have their own site at http://www.pugster.com

Italian charm links make a perfect gift for those who like to create their own style and make a statement. The interchangeable charms link together to create a stretchable stainless steel bracelet and can be personalized using various charm themes. From birthstones, to cities and landmarks, Italian style charms are quickly becoming a staple in fashion accessorizing. Recently celebrities like Paula Abdul, Hilary Duff, Paris Hilton, Carmen Electra, and Kelly Osborn have been spotted with the bracelets.

About Pugster Inc.

Pugster, Inc. is a leading manufacturer of jewelry products for worldwide distribution. Pugster’s product line includes Italian Modular Charm Bracelets, Body Jewelry and other Fashion Jewelry Accessories. Pugster, Inc. is located in Pasadena, CA. For more information on Pugster and its complete line of products, please visit the company web site at http://www.pugster.com

For more details: Contact: Suzanne Hallam

Email: [email protected]

2835 Sierra Grande, Pasadena, CA 91107



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Suzanne Hallam