UK Word Of Mouth Comes Off The Fence & Goes Digital

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A new startup interactive website for businesses and consumers plans to promote local services across the UK by recommendations from the general public. Information that is usually passed between neighbors over the garden fence can now be stored for all to share.

The idea for ( came after a conversation between friends about finding a decent restaurant. The Yellow Pages is great, but how do you know which of the listed entries is going to be any good?

The same goes for local traders, community groups and other services. Websites which rate products are already very popular, so why not have a place to rate and comment on local business? WordMouth enables the general public to discuss their experiences both locally and across the UK.

At the same time businesses have access to free, up to the minute graphical advertising and an easy method to receive valuable consumer feedback. The concept requires input from the public to succeed.

Alastair Shortland, developer of WordMouth says, "I believe that WordMouth has the potential to deliver a new, and fairer, way of marketing - promoting services not through money, but through reputation and recommendation. It should also help many people find a reliable and professional service, both in the UK and in their local area, removing some of the risk of hiring a rogue trader or receiving poor service.

The ultimate goal is to pull communities closer together and improve standards of service across the board. It is surprising to find that such a simple concept has not been developed into a viable solution already."

Businesses create a graphical billboard to display up to the minute details such as their shop menu, special offers, opening times, awards, history, weblinks and any other information they choose.

The billboard provides a free platform for businesses to communicate directly with new and existing customers and a place for customers to recommend their good service to others.

WordMouth is a single employee business looking for support, sponsorship and partnerships. If anyone feels they can help then please contact

Alastair Shortland, WordMouth Ltd, Malvern, Worcestershire, +44(0)7740101098

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Al Shortland
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