New Sentrx Website Earns Silver Spotlight Award: Sentrx and Kurani Interactive Recognized by League of American Communications Professionals

Sentrx and Kurani Interactive announced today that they won Silver in the 2004 Spotlight Print, Video and Web PR Competition sponsored by the League of American Communications Professionals (LACP). The New Sentrx Website entry ranked third out of 29 in the Website/Intranet Category for companies with revenues between $10 and 100 million.

Little Falls, NJ (PRWEB) November 22, 2004 -- Sentrx, the leading provider of drug safety solutions to the pharmaceutical industry, and Kurani Interactive, a New Jersey-based advertising agency, announced today that they won Silver in the 2004 Spotlight Print, Video and Web PR Competition sponsored by the League of American Communications Professionals (LACP) for the new Sentrx website that went live earlier this year. This is the third consecutive year that Sentrx has been recognized with a Spotlight Award.

The 2004 Spotlight Awards for Print, Video & Web PR drew an unprecedented number of submissions representing a broad range of industries and organizational sizes. More than 850 entries were submitted, so competition was exceptionally tough. The New Sentrx Website entry ranked third out of 29 in the Website/Intranet Category for companies with revenues of $10-100 million, and ranked 102 out of 852 across all categories of entries from companies of all sizes.

As a growing provider of specialty services, Sentrx must clearly differentiate itself from larger companies with which it competes," said Joseph Albano, Chief Executive Officer of Sentrx. We are pleased that the LACP has recognized our website for its overall design, creativity and clarity of message."

Because Kurani Interactive took the time to research other websites in our industry and understand the image Sentrx wanted to portray," said Jill Notte, Director of Marketing for Sentrx, their first design was on target. We could then focus on content and add extra features such as a Flash introduction and survey."

The site had to be easy to use yet provide some 'pop to help with brand lift," commented Dan Kurani, president of Kurani Interactive. We felt this was especially important considering the competitive pharmaceutical target. Flash was leveraged to create the navigation system and a quick movie that plays within the home page. This gave the brand impression and usability that we were shooting for."

About LACP
The League of American Communications Professionals LLC was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities. As part of this goal, LACP hosts a free monthly newsletter distributed via e-mail and quarterly competitions that target various disciplines within the communications field. Currently, more than 30,000 subscribers receive the monthly newsletter, which shares best practices; provides tools, tips, and resources to professionals; and hosts various forums to discuss industry trends and challenges. The quarterly competitions routinely include hundreds of entries from some of the most recognized organizations throughout the world. Visit LACP on the Worldwide Web at www.lacp.com.

About Sentrx
Sentrx is a leading provider of technology-enabled solutions and services for global drug safety. Its mission is to manage the safety risks associated with developing and marketing pharmaceuticals. Through its multilingual Safety Response Center, Sentrx delivers a unique combination of highly skilled people, exclusive technology, and best practices in drug safety monitoring. To learn more about Sentrx, please visit their website at www.sentrx.com or call 1-888-399-8032, extension 261.

About Kurani Interactive
Kurani is an interactive agency located in New Jersey offering Internet marketing and technology services to a variety of industries including pharmaceuticals. Kurani ensures the success of channel web initiatives by defining strategic and tactical objectives, identifying key performance indicators, and applying best practices. To learn more about Kurani Interactive, visit their website at www.kurani.com; send an email to info@kurani.com; or call 1-800-889-7676.

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