Sarasota, FL (PRWEB) November 29, 2004
Real Digital Media (RDM), a leading provider of next generation digital signage technology for point of purchase marketing and promotions, today announced the formal appointment of Martin Hespeler as its new Vice President of Sales.
As of November 15th, 2004, Hespeler has assumed sales leadership responsibilities, joining an executive team that includes Chief Executive Officer Ken Goldberg, President Mike Baron, and Vice President of System Sales and Product Development Dale Johnson. Hespeler will be responsible for providing sales leadership to the company's operations in North America.
"Over the past year, RDM has moved rapidly to position ourselves as a leader in the digital signage market," , said Ken Goldberg, RDM's CEO. ÂMartin represents a key addition to align these efforts to best meet the needs of our customers with our NEOCAST product line."
Prior to RDM, Martin Hespeler was employed by Lawson Software (Nasdaq: LWSN) as a Major Account Executive focused on Merchandising, Promotions, Analytics and Supply Chain solutions. Previously, Martin served as the Director of Professional Services for Omron Systems, followed by Director of Eastern Sales and Major Account Executive for Tomax, a partly owned company of Oracle (Nasdaq: ORCL).
Real Digital Media Attending National Retail FederationÂs (NRF) Big Show
Real Digital Media is also pleased to announce the companyÂs participation at the upcoming National Retail Federation's (NRF) Big Show. NRF's 94th Annual Convention and EXPO will be held January 16-19 at the Jacob Javits Convention Center in New York City.
RDM will be showcasing the companyÂs NEOCAST digital signage product line, as well participating in the NRF EXPOÂs newest addition, the X05 Real Store Pavilion.
The ultimate in-store design and technology, X05's structure will house solutions, such as RDMÂs NEOCAST products, to increase consumer interest through changes in the physical store. Unlike traditional exhibition pavilions, X05 is a custom-built store environment where you can see components together as whole, all under one roof.
"NRF has taken spectacular steps to ensure that this year's convention brings key retail trends, technology and information together under one roof," said Tracy Mullin, President and CEO of NRF. "X05 will help retailers visualize the future of their stores by showcasing the tremendous capabilities that technology has to offer. This store is bound to change the face of retailing."
The 2005 EXPO features more than 100,000 square feet and 400 suppliers, demonstrating the newest and most effective retail products and technologies. The EXPO floor will be open Monday and Tuesday, January 17-18.
The NEOCAST family of digital signage products will be on display in booth #254 and the NRF X05 booth #259.
About Real Digital Media
Real Digital Media (RDM) provides next generation digital signage technology for point of purchase marketing and promotions. Founded in 2002, our family of digital media products manage, deliver and play content in a wide range of digital formats at point of purchase locations. With RDM, programming can be customized across entire signage networks, down to individual screens, providing ultimate flexibility in reaching customers with your targeted messaging.
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