Inaara MedSpa Announces Permanent Makeup Offering

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Tattoo-like Non-Surgical Cosmetic Procedure Emerging in New England

Inaara MedSpa of Southborough, a franchise owned by Jokove Image Enhancement, Inc., announced today the availability of a new service offering the application of permanent makeup through the latest non-surgical cosmetic procedures. Using a tattoo-like procedure, consumers will be able to undergo procedures that will alter their eyebrows and lips to have the appearance of common makeup products such as eyeliner and lipstick.

Over the past 15 years, non-surgical cosmetic procedures have become a mainstay in America. According to the American Society for Aesthetic Plastic Surgery (ASAPS), over 5.3 million procedures of this type were performed in 2002 alone. Permanent makeup is a growing segment within this industry that has begun to take hold in the New England area only recently. Permanent makeup has only been legal in Massachusetts since 2001 after the Supreme Court prohibited the abolition of tattooing. Today, people are using this practice to revamp thinning eyebrows, brighten red lips or camouflage birthmarks.

“Permanent makeup is still in the early stages of adoption in the marketplace, and many uninformed consumers are turning to professionals that have not been thoroughly trained to perform these procedures,” said Dr. Elliot Lach, managing director of Inaara. “At Inaara, we go to great lengths to make sure our staff provides the professional treatment of a hospital or cosmetic procedural facility without the sterile feeling associated with those environments.”

Inaara will offer eyebrow reshaping, eyeliner color enhancement and lip reshaping and coloring services performed by a trained and licensed medical and esthetic staff using state-of-the-art technology for cosmetic procedures. Consumers will receive medical attention that follows the standards of the American Board of Plastic Surgery and the necessary follow-up appointments to protect against complications. As is the case with all of the company’s medical spa services, Inaara will deliver this permanent makeup practice within the tranquil setting of a day spa replete with aromatherapy, waterfalls and a fireplace as well as the requisite creature comforts such as massages and facials.

“Inaara’s permanent makeup offering exemplifies how the company is dedicated to delivering the newest non-invasive cosmetic procedures performed by well-trained highly-reputable physicians,” said Joy Thompson, director of Inaara. “Permanent makeup is part of Inaara’s broader goal of delivering medical clinic quality procedures in a high-end day spa environment.”

About Inaara

Jokove Image Enhancement, Inc. owns and operates the Massachusetts Inaara franchise through an agreement with HealthWest, Inc., the pioneer in the MedSpa Franchising Industry. Jokove’s Inaara offers non-invasive cosmetic surgery services common to a medspa in the tranquil setting of a high-end day spa. American Board of Plastic Surgery-certified medical professionals provide comprehensive, outpatient FDA-approved, state-of-the-art cosmetic/laser treatments including Botox, Laser Hair Removal, IPL (Intense Pulse Light) skin rejuvenation and Microdermabrasion. Inaara also offers traditional day spa services such as foot massages, body work and facials in a relaxing environment featuring waterfalls, fireplaces and aromatherapy. For more information, including hours and a full description of services offered, visit, or call (508) 480-8883.

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Joy Thompson