Finally, the First Hard-Core Marketing Program for the Day-Spa Industry.

When it comes to keeping up with the times, Monochrome Marketing Solutions certainly has what it takes... in helping day spa operators and owners become successful.

Vancouver, BC (PRWEB) November 23, 2004 -- Even though Monochrome Marketing Solutions (MMS) methods, principles and marketing strategies are universally applicable to any type of business or industry it doesnt 't mean you can't adapt them into a niche industry. And that's exactly what the (MMS) newly enhanced, Day Spa Growth System" has to offer day spa operators, directors and managers.

Simply put; the marketing system helps spa operators make the money they dreamed about when they first went into business.

It's the strategies behind the tactics that separate Monochrome Marketing Solutions and our marketing system from our competition and really accelerate the growth of any given spa."

Anybody can create a direct mail piece, have it designed and get it out the door. Literally anybody can open up a computer program and create a direct mail piece, send it to one of the 8,000+ graphic designers around and have a local printer produce it and mail it out. Chances are it will even make the phone ring a few times.

But here's an important distinction that needs to be made! There are two sides to marketing - Strategic Marketing and Tactical Marketing. Strategic marketing is 'What You Say, 'How You Say It and 'Who You Say It To. It's the actual message on the postcard or direct mail piece that you're sending out. Tactical marketing is simply the medium that carries the strategy. Tactical marketing could be anything - letter, postcard, yellow pages, radio, TV, billboards, trade publications, etc. Everybody is familiar with those tactics and can purchase them if they so desire.

When talking about strategic marketing, the "Day Spa Growth System" goes into great detail on (MMSs) Marketing Equation. The Marketing Equation is the backbone of the marketing system-it's essentially a roadmap to ensure the day spa is always communicating the right thing to the right people-every single time!

It's that which is said, or the strategy behind the tactic that makes a huge difference in results that the marketing piece will produce.

The importance of results and systemization are the key points that (MMS) preaches within its program. And it's yet another reason they decided to launch their Niche Program" for spa operators.

Theyve created a turn-key marketing program for day spas that requires hardly any time on the owner/ directors or their staff's part to run. The only thing the spa needs to do is answer the 15-200 calls from new guests that will be obtained when employing one or all of the programs strategies.

The end result of using the system is what really gets (MMS) excited! Plenty of day spa owners who are good at what they do end up being owned by their business... They have no control. The Day Spa Growth System gives them back that control in an easy to implement, push-button system. Spa operators can now go to bed every night knowing within a small range of variance how much business is coming in by noon. There are no more questionable advertising expenditures. There's less old-fashioned grunt work, and more hi-tech, innovative control systems. The bottom line is this: This system allows owners and the spa staff to take full control of the entire profitability equation. That's whats called "Marketing Leverage."

For current information, visit (MMSs) spa program web site at http://www.spamarketing.ca.

About: Monochrome Marketing Solutions and spamarketing.ca
Monochrome Marketing Solutions has been involved in the beauty industry for over 10 years and is made up of marketing professionals who have helped businesses in every imaginable industry grow their business. The result is the nation's most powerful marketing that works in the real world, and more importantly, is now customized specifically to fit Day Spas.

For more information including product specifications and photographs, please contact:

John Uhrig
Monochrome Marketing Solutions
31183 Upper Maclure Rd.
Abbotsford, BC
V2T 5J2 Canada
Ph: 604.850.3416
Fax: 604.850.3477
www.spamarketing.ca

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