What Are the Hottest Christmas Toys for 2004?

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According to the experts, three distinctive trends categorize the 2004 Christmas toy season.

According to the experts, three distinctive trends categorize the 2004 Christmas toy season.

  • 2004 will be a blockbuster year for children's Christmas toys.
  • No single 'must-have' toy will dominate Christmas toy sales this year (like the Cabbage Patch Doll, Elmo or Furby have in past years).
  • Nonetheless, expect significant shortages of many popular toys this Christmas season, because toy retailers are being more conservative this year due to the economy. In fact, almost everyone is predicting Christmas toy shortages.

In addition to these three general trends, Grace Galloway (aka 'The Gift Guru') calls this the 'Techno Retro Year.'

"I call 2004 the 'Techno Retro Year' because many old favorite toys are returning ('retro') but with new twists, and most of these twists are 'techno'," says Galloway. "For example, the 'Easy Bake' oven has been re-created as the 'Real Meal' oven. Etch a Sketch has several variants, including a Shrek Etch A Sketch and an electronic version. Not to mention all the new interactive, electronic, and high tech games and toys available this year," Galloway continues.

Galloway predicts fierce price competition between retailers. The biggest price cuts will most likely happen after Thanksgiving. "This means consumers can get bargains on many toys. For example, in contrast to last year, Toys R Us is committed to being very price competitive throughout this holiday season and is undercutting Wal-Mart prices for many toys," says Galloway.

You can find more information on the top five broad classes of hot Christmas toys at:


For more than 60 different categories of best selling Christmas toys, along with the hottest toys in each category, visit:



Grace Galloway

'The Gift Guru'



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