Hip Hop Producers Bask in e-Opportunities

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Whoever coined the phrase "pounding the pavement", didn't have internet access. The evolution of creating a buzz, networking and Building relationships in the music industry has seen no more advances than it has in the past few years. In a business that's reputation is as hard edged as the music itself, Hip Hop hopefuls are celebrating opportunities far beyond those of their predecessors.

Whoever coined the phrase "pounding the pavement", didn't have internet access. The evolution of creating a buzz, networking and Building relationships in the music industry has seen no more advances than it has in the past few years. In a business that's reputation is as hard edged as the music itself, Hip Hop hopefuls are celebrating opportunities far beyond those of their predecessors.

The genre of music that’s past rich with culture is comparably young. Hip Hop's next generation of tastemakers were previously kids on the sidelines of live DJ shows in New York city parks. "About 7-8 years ago that all changed" said Kirk Rothrum (pka Kirk T), president of Bangin-Beats.com. "The work a person had to put in to being a viable artist or producer has shifted". Sighting less focus from up comers on the grass roots activities required to creating a buzz. "The internet has changed the way people create, promote, and sell music. Just a few years back a producer's creative palette was his/her record collection, now it's the entire history of recorded music available for download in a few clicks." Asked if the argument can be made that its effects are negative, Rothrum agreed to an extent, stating that "The value of creative work is on the decline in general; a good example is production itself. The work involved in becoming a producer, investing in equipment, Gettin' dusty lookin' for that next sample, it's all shifted with a new generation downloading pirated software for production and re-using samples from classic beats because that’s all they know to search for.

For kids now, gone are the days of picking up a record because of the cover art & looking at who played what instruments on the jacket."

In contrast to any creative pitfalls, the internet has proven to offer networking opportunities previously reserved for those "in the know".

Bangin-Beats.com announced Tuesday that the first batch of producer submissions has been forwarded for consideration, in a rare deal struck by music industry A&R and the leading internet based sound design firm. A new generation of Hip Hop producers are enjoying a closer reach to their goals. In October, the partnership with veteran A&R Mike Heron, consultant to various major labels, was announced. The first of its kind, the agreement offers up coming music producers a rare opportunity to have their work along side chart toppers in the Hip Hop genre. Alchemist, Ayatollah, Beatnuts, Ghetto Pros, Red Spyda, Roots & more, who have lent their talents on songs for Brooklyn native Rapper Joell Ortiz. Artists featured on the current Ortiz release include Kool G Rap, Black Rob, Nate Dogg, Tony Touch, Noreaga, Novel, Royal Flush, B-Real of Cypress Hill & more.

In a teleconference Friday, Heron confirmed media rumors of other high profile artists currently in the studio with Ortiz. Declining comment on who, he stated that "Joell will be reviewing the first round of submissions the last week in November."

"After a painstaking process of narrowing down the first round of talent, we've forwarded dozens of submissions from producers around the world." Said Kirk T, president of Bangin-Beats.com and assistant A&R in production sought for Joell Ortiz. Ortiz recently passed on a deal with Arista Records, after being crowned champion at the EA Sports/Arista Records rap battle. "When an artist passes on deals from a major like that, it can only mean that bigger things are on the table" hinted Rothrum. The competition was hosted by Jermaine Dupri, judged by Swiss Beats, Lil Kim and Big Tigga, and secured Ortiz a coveted spot on EA Sports' hit video game NBA live 2005.

Joell Ortiz has won the praise of the media with the honorable Chairman’s Choice award in XXL Magazine (2/04), and Unsigned Hype in the Source Magazine (3/04).

Featured on mix-tapes by renowned DJs such as Tony Touch, DJ Whoo Kid, DJ Kay Slay and Stretch Armstrong, among others, who began featuring Joell on his NY radio show alongside future stars like 50 Cent, Juelz Santana & Red Spyda, Joell is Basking in industry acceptance. Other notable Industry Co-signs include The Tim Westwood show, Future Flavors with DJ Marley Marl and Pete Rock & promos for the Wake Up Show with Sway and Tech.

Producer submissions are being accepted through fourth quarter of 2004.

For additional information, demo tracks, and music submissions, visit http://www.Bangin-Beats.com.

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Ron Savage

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