Sacramento, CA (PRWEB) November 29, 2004 -
Â W Moore & Co announces the release of Web Stats Gold, (http://www.webstatsgold.com), a high power web analytics service dedicated to helping small e-commerce businesses, specifically startup and one owner websites. The package adds ad tracking for multiple campaigns, sales tracking and a number of other services to the basic web site performance analysis.
ÂWeb Stats Gold grew out of a lot of client frustrationÂ, said WG Moore, CEO of W Moore & Co. ÂBig companies are able to pay as much as $10,000 per month for true business analysis of their website traffic stats. But our clients, mostly small business owners, were stuck with raw web statistics because that is all that was available to them Â until now. One of our clients was even using a web site hit counter, which is totally useless if you are trying to run a serious business on the web.Â
ÂWebsite stats programs just donÂt give you the deep analysis you need to run a business. You still have to do a lot of work by hand: hours spent poring over log files, computing changes in the data, comparing time frames and computing performance figures. It takes a lot of time and effort that our clients could not really afford to spend.Â
ÂIn order for our clients to make sound business decisions, we gave them such tools as selectable time frame comparisons, percentage indicators for every item they were analyzing, a trend line indicator on the charts so that there was no mistake about the direction their business was headed, and a number of other tools only found in the most expensive services.Â
ÂThe most critical tools our clients asked for were sales analysis and advertising tracking. They wanted to find ways to control advertising costs and at the same time to increase online sales and ROIÂ, said Mr Moore. ÂSince these are critical to the success of an e-commerce website, we added those also.Â
ÂWe feel that we have now enabled the small business owner to compete one-to-one against any company on the internet today.Â added Mr Moore. ÂBut we continue to add features to make the product more robust. We always welcome comments and suggestions that will allow us and our clients to enhance our ROI.Â
For additional information, see Web Traffic Analysis from Web Stats Gold.
About W Moore & Co
W Moore & Co. was established in 1986 to provide computer related design and development services to small businesses. We have developed applications in smart cards, graphics tools, encryption, web design and many others, as well as doing database development and programming for our clients in the US, Europe and Asia.
W Moore & Co
Web Site: http://www.webstatsgold.com