Easy Online Shopping for Alpaca Apparel
New E-Commerce website offers Quality Alpaca Products and Easy online shopping experience
Brentwood, CA (PRWEB) November 27, 2004 -– Alpaca Direct (www.alpacadirect.com), the latest online provider of Alpaca apparel products, today announced the release of its line of high quality Mens and Womens alpaca sweaters and ponchos. These products are now available online and available to US and Canadian shoppers. The response has been phenomenal!" says, Kelley Hobart one of the founders of the Silicon Valley dot com venture. Alpaca apparel has been somewhat of a secret among Alpaca owners since most retailers have not offered 100% alpaca products due to its exclusiveness and limited availability. In addition, many of the styles available until now have been more appealing to the South American market. Our goal is to educate the market about alpaca apparel. Most people do not realize this natural fiber is soft as cashmere but 5 times stronger than wool." Alpaca Direct is addressing these issues by making the products available online, in popular American fashions through a highly usable retail website. Most retail web sites are very difficult to use and have a high abandon rate. To solve this issue, Mrs. Hobart called upon her husband James Hobart, an internationally recognized usability software design expert. My wife kept buying Alpacas for our ranch but this site (www.alpacadirect.com) answers the question…theyre cute but what do you do with them? Our goal is to target a specific market niche, usability test the shopping experience and refine our approach based on user feedback." Mr. Hobart's company, Classic System Solutions, Inc. (www.classicsys.com) has helped the many of the world's largest firms succeed on the web. Specialty apparel retail sites like Victoria Secrets and LL Bean have been leading the growth segments in the elusive e-commerce market. It is all about the basics… Great products, competitive pricing, excellent customer service all delivered in an effective online shopping experience" says Mrs. Hobart.
About Alpacas
Alpaca are native to the high Andes Mountains of South America. Domesticated for centuries by the Inca of Peru, their precious fleece was worn only by royalty. Alpaca produce over twenty natural shades of a fiber that is soft as cashmere and stronger than wool. This unique hollow core fiber is extremely light yet retains the ability to warm its wearer against even the harshest winter chills. Alpaca are still very rare in the United States with the current US alpaca population at about 50,000. The average female alpaca sells for between $15,000 and $30,000 dollars in the US market.
About Alpaca Direct
Alpaca Direct is the latest e-commerce retail venture launched out of Silicon Valley. Located in Brentwood, California, USA the site was extensively tested in a state of the art usability lab and offers a wide range of high quality alpaca apparel and gifts.
# # #
|
