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All Press Releases for November 29, 2004 Subscribe to this News Feed    
 

King of Shaves is Shaving America From Rash, Burn, Pain. UK #1 Brand Takes The USA by Storm.

King of Shaves created shaving oils in 1993, and is now the #2 brand to Gillette in the UK. The range is now available across the USA in stores including CVS and Walgreens. XCD, the world's first 'Look Great' range for men is also available at CVS, and coming 2005 is the MagnaGel MME - the world's first magnetic shaving gel.

(PRWEB) November 29, 2004 -- Hugely successful UK shaving brand, King of Shaves, has now firmly established itself as the hot men's shaving and skincare brand in the USA, with their revolutionary shaving oils and aloe gels now available in over 16,000 stores across the USA, including CVS and Walgreens.

King of Shaves, founded in the UK in 1993 by entrepreneur Will King, created the "Original Shaving Oil", now widely acknowledged as THE way to enjoy shaving. Free samples of their oil and gel are available at their highly rated internet site, shave.com.

With men's grooming growing at 30% per annum, and companies such as Clarins and Gillette only now launching shaving oils and aloe based shave gels, this tells you how far ahead King of Shaves are in terms of their shave software technology.

King of Shaves is the number two selling brand to Gillette in the UK, and the number one in world market share in shaving oils and aloe based shaving gels. The company specialises in providing advanced shaving 'software platforms' for all skin types, whatever the individual's choice of razor ('hardware') is.

King of Shaves, whose fans number Beatle Paul McCartney, rapper Jay-Z and Allstar NBA player Jason Kidd, recently won the 2004-5 FHM USA Men's Grooming Award for their revolutionary XCD Perfecter skin smoothing product, beating out Gillette's M3Power razor.

XCD, the world's first 'Look Great' skincare range for men, including tinted moisturizer (Improver) and eye cream (Reviver) is exclusively available at over 5,000 CVS stores.

Also coming to the USA in 2005 will be the revolutionary MagnaGel MME - the world's first micro-magnetised shaving gel, which delivers unsurpassed shaving performance.

Company founder Will King commented: "During 2004, we've been welcomed by thousands of men and women across the USA who have been enduring shaving, not enjoying it. It's been a pleasure 'Shaving America' and I look forward to 2005 with great excitement'!"

With Christmas just around the corner, the King of Shaves range makes ideal stocking fillers for that loved father or son - he doesn't need to 'shave like santa' and with key retailers such as CVS, Walgreens and Wal-Mart now onboard, we're confident that millions of men and women will become aware of the benefits of shaving with oil and aloe based gels'.

King of Shaves shaving oils are also a big hit with US and UK troops serving in Iraq, as their small size, ease of use makes them ideal in this hostile environment.

For more information, please visit shave.com

King of Shaves. The World's Best Shave.

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Will King
KING OF SHAVES COMPANY
+44 1494 783066
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