Educational Reality DVD Series Debuts in January Sandi Hammons, CEO of Premier Pigments will host "The Permanent Cosmetics Apprentice"

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Sandi Hammons, celebrated motivational speaker, permanent cosmetic pioneer and CEO of Premier Pigments; is set to host a new reality DVD series titled The Permanent Cosmetics Apprentice. The year long series will begin filming in early December with the initial installment set for release in mid January, 2005. In "Donald Trump Boardroom-like style", Sandi will join several permanent cosmetics technicians, marketing experts, dermatologists, plastic surgeons, salon owners, and tattoo artists in real life scenarios designed to educate and motivate permanent cosmetics technicians and other cosmetics related businesses.

"Sandi's success can now be duplicated," said Twyla Millican, spokeswoman for the project. "This reality DVD series will reveal her proven life skills and marketing strategies."

Viewers will follow technicians as they face the challenges of building their own business. We will see both triumphs and mishaps as they follow Sandi's step-by step instructions to establish a business plan and put her sales and marketing strategies into action. The process will follow the trials and tribulations of permanent makeup practitioners as they follow Sandi's proven plan. Participants will learn how to overcome challenges as she helps them design their business for success. The contestants will face challenges that will reflect obstacles most small business owners encounter. The winner will be offered a senior position at Premier Pigments at the conclusion of the series.

Tish Poole will be the first technician featured on the show. The cameras will follow her as she interviews with plastic surgeons, negotiates a lease for her clinic and sets up shop. The DVDs will be available on a subscription basis from Premier Pigments. Call Premier Pigments at 800-642-1096 for more information.

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Stephen Pulliam
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