Its All Cosmetic, The New Face of Aussie Masculinity

In the war on keeping up appearances Aussie men are going for an all out assault. They are even taking to wearing makeup... only whatever you do don't use the M-word. Lets just call them 'mens enhancement products.

(PRWEB) November 30, 2004 -- The mens grooming industry is flourishing with no end in site. Annual growth rates are still in the double digits. Marek Hewryk, founder and co-owner of Toronto-based 4VOO mens cosmetics recognised this trend early. Hewryk, an applied chemist and biologist, says the time is perfect for mens cosmetics."

In the age of the metrosexual the Aussie men have been quick to catch on. But dont expect to find them hanging around the M... no... cant say that... the cosmetics counter waiting for free advice on what beauty regime they should use.

You are more likely to spy men buying grooming products discreetly like mixing them in with the groceries to be scanned at the checkout. He may even begrudgingly give in to his wife or girlfriend who has nagged him with You really should moisturise" and allow her to purchase product for him.

Aussie men want to be discreet with as little fuss and attention as possible. However, they will purchase products if the environment is right. A growing trend is to buy products on-line in the comfort of their home from web stores such as www.Metrosensual.com.au.

This allows him to hide from prying eyes and keep his fragile male ego in tact at least until he comes to realise that everyone else out there is using them too.

Www.Metrosensual.com.au sells only the leading brands of mens grooming and cosmetic products and were quick to embrace 4VOO distinct man as their foremost luxury mens skincare and cosmetic range. 4VOO distinct man offers four levels of men's skin care: basic, essential, enhanced, and extra which complement each other to address the specific needs of a man, from men's shaving, to men's skin care, to men's cosmetic correction and enhancement, to pleasure.

4VOO distinct man is now sold in Australia exclusively on-line at Metrosensual.com.au.

In an age when youth and flawless beauty are coveted men are beginning to understand that they have to look their best to succeed, both in their personal lives and work, and are seeking out all that the grooming market has to offer.

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