Cognitive Labs Launches Affiliate and Context Marketing Program to Fight Memory Loss

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Web-based memory tracking service reaches 991,000 registered members, helps people take action in detecting, monitoring and preventing the early signs of memory loss.

Cognitive Labs, a software company developing Internet technologies for screening and monitoring cognitive performance, announced today the launch of its affiliate and contextual marketing program. Beginning immediately, web-publishing and content partners can earn long-term revenues while also helping to advance the state of knowledge and practice relating to human memory. Some of the early affiliate and advertising partners have been: MedicineNet.com, Google and its syndicated network including About.com, AskJeeves, Foxnews.com, USA Today, NYTimes.com; advertisers including Blogads.com - new affiliates include BioITWorld.com, an IDG company, and eMedicine.com.

The Cognitive Labs web service is an easy to use and scientifically validated application for detecting and monitoring memory loss over time,and through neuropsychologically designed games, supporting personal cognitive power. From the New England Journal of Medicine to WebMD, and as cited in numerous scientific studies, the benefits of cognitive activity as people age are becoming increasingly clear. In support, Cognitive Labs is building a network of newsletters, sites, blogs, and affiliate partners with news, information, and interactive tools on Alzheimer's Disease, Memory Loss, and Human Cognition. So far in 2004, the company's test site cognitivecare.com has given more than 50,000 memory tests for health-conscious consumers, researchers, and pharmaceutical clients.    

"Ours is a strategy of partnering with the scientific community leading the charge in fighting memory loss and Alzheimer's and understanding how the brain works; this has helped us to bring more sensitive technologies to more people than has been possible before," said Cognitive Labs CEO Michael Addicott.    

"Our programs featuring MemCheck (TM), a powerful tool that can help people detect, monitor, and make positive changes in memory over time, based on sound science, have become increasingly popular."

Recently, the company presented a paper at the Society of Neuroscience in San Diego, featuring the effective use of its web application software in administering a large scale-clinical trial to hundreds of participants while also providing an objective measure of changes in cognition over time via a secure n-tier architecture for both control and placebo groups.

In addition to clinical trials services for the global biotech industry, visitors to cognitivecare.com, the company¬ís test site can purchase an annual subscription to MemCheck and access all services for $69.95. For $9.95 per month, subscribers get MemCheck and MemWatch, helping them perform periodic check-ups of their memory while comparing their results to a baseline of scores from an ever-increasing number of users, combined with memory and cognitive enhancing games. The company has enrolled over 991,000 members since inception. Affiliates can sign up to earn while helping people worldwide.    

About Cognitive Labs

Cognitive Labs (CL), a privately-held company, develops, licenses, and markets context and research-driven web services for screening, monitoring, and enhancing memory and human cognition. The company offers subscriptions, software licenses, and tools for efficacy monitoring for individuals, media, government, healthcare and biotechnology. The company has been awarded U.S. patents on its technology and method, administered over a million tests, and been subject to numerous validity studies on its technology at world-class universities. Company news at http://blog.cognitivelabs.com

Cognitive Labs

800 El Camino Real Ste. 180

Mountain View, CA 94043

p(650) 903-2247

f(650) 887-2174

media@cognitivelabs.com

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Michael Addicott
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