Innovative Global PR Management Practice Emerges; Outsource Agency Management for Better Results - New Model Allows Companies to Increase Speed and Lower Cost of Reaching Key Global Markets

Drawing on experience managing PR agencies and programs in 28 countries, Josef Blumenfeld has launched an innovative PR management practice - allowing clients to secure better results from international PR programs at a fraction of the cost required to hire internal PR staff by outsourcing agency and program management. Global PR consultancy allows companies to speed time-to-market of their international PR/communications programs - yielding better results at a lower cost than internal PR staff alone could deliver.

Boston, MA (PRWEB) November 29, 2004 --- In a move that signals a departure from the traditional 2-sided client/agency model, Josef Blumenfeld has launched Tradewind Strategies, a new consulting practice that enables companies to expand public relations and communications programs into important global markets by outsourcing any aspect of the agency search and selection process, as well as day-to-day program management.

The old model of a the agency on one side of the relationship and the client on the other," Blumenfeld explained, has failed to adapt to the new realities of the global information economy. In an age where communication crosses time zones, cultures and borders as rapidly as it does today, there are too few examples of PR professionals with the experience of managing successful multinational campaigns. As a result of cost pressures, internal PR teams are spread too thinly and often lack the resources and experience to manage an international PR program. The launch of Tradewind Strategies fills this void by offering outsourced global PR management services."

Tradewind Strategies offers a range of services designed to increase the value its clients receive from current or increased international PR investments. Services include agency evaluation, new agency search and selection, management of competitive global agency pitches, driving all aspects of international day-to-day PR operations, international crisis communications, and international media relations. Drawing on extensive experience managing PR agencies and programs in 28 countries on six continents, Tradewind Strategies offers a pioneering approach to securing maximum return on international PR investment.

Not many PR professionals have managed agencies and programs in important markets such as China, Japan, or India," Blumenfeld continued. The reality is that businesses today simply cannot pay for a learning curve -- resources are too tight. We deliver value from day one. The launch of Tradewind Strategies gives companies the opportunity to move faster and smarter as they attempt to reach customers in vital international markets."

Contact:
Joe Blumenfeld
508.333.0938
jblumenfeld@tradewindstrategies.com

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