U.S. Game Developer Heralds New Genre of Digital Music Entertainment

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Music Games International (MGI), a leading developer of interactive musical entertainment, has announced today that it has received a US Patent for its Interactive Music Platform. The breakthrough invention allows seamless integration of two distinct genres – popular music and digital games – into a new form of entertainment. MGI’s Interactive Music Platform enables the conversion any type of music, from classical to rap, into unique and gripping computer games whose players are active participants in the musical experience rather than passive listeners.

Music Games International (MGI), a leading developer of interactive musical entertainment, has announced today that it has received a US Patent for its Interactive Music Platform. The breakthrough invention allows seamless integration of two distinct genres – popular music and digital games – into a new form of entertainment. MGI’s Interactive Music Platform enables the conversion any type of music, from classical to rap, into unique and gripping computer games whose players are active participants in the musical experience rather than passive listeners.

“We are thrilled that our invention is now patent-protected; and the timing is very fortunate indeed,” said Alexander Gimpelson, CEO of MGI. “It coincides with an explosion in online music distribution, which is a technological prerequisite for the next generation of music entertainment products we are ready to introduce to the public. People who buy, listen and store music on their computers are our target customers. The vast majority of them play games prodigiously, and they will appreciate what interactive music has to offer. By appealing to the gaming instincts of music fans we go beyond “value-added”, we are re-defining the genre.”

MGI’s patented Interactive Music Platform is a framework for rapid and cost-effective creation of interactive music entertainment using musical content as the source. The resulting game can be played on any data processor with audio capability such as personal computers, video game consoles, cell phones, hand-held devices, etc.

Music Industry in Crisis: A Bright Future

While the digital gaming industry has seen unprecedented growth in the last five years, the Music industry’s revenues dwindled by almost a third. Most analysts agree that the roots of this crisis lie in lack of foresight and failure to embrace new and emerging technologies. It is only recently that the Music industry began to address the issue, thanks again to technology innovators, such as Apple’s iTunes online music service. Now companies of all sorts are jumping on the bandwagon, including Coca-Cola, Wal-Mart, AT&T and many others. Clearly, online music distribution has a bright future; Forester Research expects revenue from digital content purchased online to increase from $83 million in 2003 to $1.52 billion in 2009.

Essentially, all online music mega-stores are offering the same product: a digital recording of a song, sold for under $1. This model, however, still relies on entrenched and antiquated methods of marketing music, disregarding the changing tastes and entertainment consumption habits of a new generation of music consumer. In order to differentiate their offering, the digital mega hubs will have to start introducing novel concepts and new types of music entertainment, made possible by new and emerging technologies. MGI offers differentiation through its patented, low-cost and highly entertaining interactive music products.

Tri-Single™

MGI’s first interactive popular music product, the Tri-Single™, is a music entertainment bundle that combines three of the most popular types of personal digital entertainment – hit songs, PC games and music videos – into a single digital entertainment product.

Today’s technologically savvy generation of music lovers (ages 15 to 39) is the same generation that has grown up playing computer and video games. These consumers make up over 50% of the music market and are very likely to be attracted by the Tri-Single™ package, which offers, for the first time, both the fast-paced interactivity of a computer game and the popular appeal of a hit song with music video of the fan’s favorite music artist.

MGI’s revolutionary new music games are unlike any other computer or video game on the market today. The game concept is very simple. Take a hit song by a popular artist, and turn it into an exciting game in which music itself – the very music of the hit song - is the object of the game. MGI will introduce its Tri-Single™ interactive music package in 2005.

About MGI

Music Games International was founded in 2001 with a mission to create new types of music entertainment.

Since the initial patent application, MGI has produced and published the Interactive Classics™ Series of PC titles for children, which has won over 40 awards and received rave reviews from national media, including CBS News, New York Times, USA Today, AP and a score of others.

“Our Interactive Classics Series is a spectacular proof-of-concept,” said Igor Tkachenko, MGI’s President. “We have succeeded in creating a novel type of music entertainment that has not only proven our games to be user-addictive, but has received critical acclaim and acquired a loyal fan-base along the way.”

MGI’s multiple award-winning Interactive Classics series includes three interactive music CD-ROM titles: The Nutcracker Music Game, The Magic Flute Music Game, and Alice in Vivaldi’s Four Seasons. The series is widely available through retail outlets (Target, Best Buy, Toys-R-Us) and educational catalogues, as well as on the company’s website: http://www.InteractiveClassics.com.

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Alexander Gimpelson
MGI
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