Latest Research On Consumer Shopping Trends And Projections Focus Of Radio Talk Show
Leading Consumer Analyst will reveal latest findings about why consumers buy and projections for 2004 Holiday Shopping Season. Recent findings about why consumers make the shopping decisions they do will be discussed on the next edition of Big Business Marketing for Small Business Budgets," on Tuesday, November 30, 2004 from 11AM PT (1PM ET) on the Business America Radio Network, an internet radio network which can be accessed at http://www.businessamericaradio.com/
(PRWEB) November 30, 2004 -- Recent findings about why consumers make the shopping decisions they do will be discussed on the next edition of Big Business Marketing for Small Business Budgets," on Tuesday, November 30, 2004 from 11AM PT (1PM ET) on the Business America Radio Network, an internet radio network which can be accessed at http://www.businessamericaradio.com/
Guest, consumer analyst and strategic planning expert for the retail industry, Bob Gordman, will discuss his latest research on why consumers buy. Twice yearly, Gordmans company, The Gordman Group, conducts nationwide surveys to help identify new shopping trends and determine projections for heavy shopping periods, late Fall and early Winter. His findings share insights as to what most influences consumers, and new trends among ethnic and income groups.
This program is a must for anyone in retail or that depends on holiday shopping for their businesses revenue growth. Learn what matters most to consumers and how to capture a share of their holiday spending. Many retailers are guided by the myth that pricing is the key to succeeding in todays market place when in all reality, it is often the opposite," said Gordman. Our findings show that price cutting can actually hurt a retailers long-term prospects, and is not the key influencer of many consumers shopping decisions."
Big Business Marketing for Small Business Budgets is based upon the book of the same title by co-host Jeanette McMurtry. The show is hosted by McMurtry and marketing/leadership expert, John Cooper every Tuesday at 11AM PT (1PM ET).
To access the show, listeners need to log on to http://www.businessamericaradio.com/ Listeners with questions, comments or opinions are encouraged to call in live, toll-free at 1-866-233-7861. Emails can also be sent to johnandjeanette@businessamericaradio.com.
Each week John and Jeanette will keep listeners up to date on the newest methods for creating passionate, loyal customers, and a culture that brings customers back for life. During the first segment of each show, listeners will learn leading practices for growing their businesses followed by informative case studies and discussions with various marketing experts.
Robert Gordman is President of The Gordman Group based in Breckenridge, Colorado, and was inducted into the Gallup Organization Management Hall of Fame in 1989.
More information about the program, future guests, and each host can be found at http://www.mcmurtrygroup.com/ and http://www.westernwaysmarketing.com/, or http://www.businessamericaradio.com/
About The McMurtry Group
The McMurtry Group is a full-service marketing agency located in Colorados Vail Valley, specializing in helping businesses of all sizes gain a competitive edge Through affordable and innovative strategies for capturing customers lifetime value. Client services include strategic planning, public relations, direct marketing, graphic design, web site development, and advertising. Principal, Jeanette McMurtry, is the author of Big Business Marketing for Small Business Budgets" (McGraw-Hill 2003), talk show host, and presents frequently at national conferences.
For more information, please visit http://www.mcmurtrygroup.com/, email info@mcmurtrygroup.com, or call 970.328.5625.
About Western Ways Marketing
Western Ways Marketing, based in Grand Junction, Colorado, shares leading practices in marketing and leadership for businesses of all types. Principal John Cooper frequently presents at national conferences and conducts leadership training as well as marketing consulting. His strategies use the power of human emotions to develop an emotional bridge with his clients customers, leading to superior ROE and lifetime customer loyalty. The results of his work have been profiled on ABC World News Tonight with Peter Jennings. He can be contacted via http://www.westernwaysmarketing.com/ or 970.255.8289.
About SurfNet Media Group, Inc.
SurfNet Media Group (http://www.surfnetmedia.com/) (SFNM:OTCBB) is an Internet digital entertainment media company producing and broadcasting live and on-demand talk radio content streamed globally 24/7. SurfNet produces and broadcasts over 100 programs weekly on its channels, VoiceAmerica Radio (http://www.voiceamerica.com/) and BusinessAmerica Radio (http://www.businessamericaradio.com/). SurfNets newest channel, VoiceAmerica Health & Wellness Radio (http://health.voiceamerica.com/), premiers in November 2004. SurfNet enables sponsors to deliver cost-effective advertising content to targeted audiences.
SurfNet has developed Metaphor Media Display, a proprietary HTML container technology which includes a patent for adding content to websites. Metaphor can deliver rich media content directly to websites, desktops and portable devices in seconds without downloading and instantly modifies from a single control point. SurfNet has applied the Metaphor technology to create a picture within a picture" container that launches to a corner of a viewers screen from a unique icon. Once launched, Metaphor broadcasts live, prerecorded or archived rich media content on top of Windows Media Player, Real Player or any other resident media player.
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