Successful Pay Close Attention To Relationships

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Investing in Social Capitol Good for All

Want to succeed? Then you better start paying attention to and investing in social capitol. According to a new book on success and successful people, those who understand the value and power of their relationships get ahead.

In a new book, Masters of Success (Entrepreneur Press, 2004), Ivan Misner, PH.D., shows by example how successful people have achieved. Story after story, all written by the successes themselves, relate how consistently giving in relationships can reap benefits, both financial and spiritual.

“For lasting success,” Misner says, “a business must keep customers coming back to buy its products or services. People will bring you repeat business if they believe you consistently give them excellent value in return. It’s the same with individual relationships. Each party must provide value to the other, or else the glue of exchanged value no longer binds them together.”

Misner, who built and maintains the worlds largest networking company, Business Network International, knows as much about social capitol as anyone. “In the end, what benefit do you derive from the social capitol you amass?” Misner asks. “First, you’ll find that helping others achieve their goals becomes a benefit in itself. Second, when you base relationships on mutual value, your growing social capitol will attract others who can help you achieve your own goals.”

Ivan Misner, Ph.D. is founder & CEO of BNI (Business Network Int’l), a referral networking organization with Chapters in 19 countries around the world. He is also the author of several books including the NY Times best-seller, “Masters of Networking,” and the recently released #1 best-seller, “Masters of Success.”


Michael Drew


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