MyBeautyCenter.com Puts on a New Face to Offer Better Service

Share Article

MyBeautyCenter.com, the popular beauty, health and fashion website headquartered in Suffolk County, has recently completed a major site renovation. The newly redesigned website was launched with its Â?new faceÂ? and significantly improved technology on November 1 2004.

MyBeautyCenter.com, the popular beauty, health and fashion website headquartered in Suffolk County, has recently completed a major site renovation. The newly redesigned website was launched with its “new face” and significantly improved technology on November 1 2004. The technological advancements will allow MyBeautyCenter to spot notable trends in real time and enable it to analyze current consumer behavior against 6 years of buying history. These enhancements will aid the company’s ongoing efforts to offer customers exactly what they are looking for.

MyBeautyCenter was originally developed and launched in 1998 by e-Business Operator and Marketing Specialist Philip Posa, in an effort to offer customers a variety of beauty, health and fashion merchandise at deep discount prices. According to Posa, “Our goal in creating this web site six years ago was to provide customers – and particularly women – with a fun new way to shop and to help them keep up on the latest trends. We have always offered a large variety of merchandise, including name brands, at a large discount. With the new site, our customers are going to find even more products and more savings.”

The redesigned MyBeautyCenter.com features a striking new look and format that makes it simpler for consumers to browse and shop. Site technicians have incorporated an advanced search technology that allows for more detailed product searches than ever. Posa commented, “I’ve been waiting for this for years! Using this advanced search technology, within a few seconds, customers are taken to exactly what they’re looking for.”

For the first time, the web site will now feature regularly alternating lists of featured products, specials and best-sellers, which will change in real-time based on actual sales. “The web site has a new, cutting edge dynamic." says Posa. “For the consumer, this new advanced technology will make the whole shopping experience even more exciting.”

MyBeautyCenter.com will continue to add new merchandise daily in the already-existing categories of health and beauty, brand-name watches like Seiko, Movado and Invicta, designer fragrances including Clinique, Ralph Lauren and Estee Lauder, handbags, silver jewelry, and Italian charms. In addition, the site will also begin including new product categories that include home accessories, hair care and skin care, as well as an expanded watch selection and additional jewelry merchandise.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Philip Posa