Convenience of Online Tools Reshaping the Way New Parents Shop for Baby Products

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Expecting and recent parents are deluged with new responsibilities and demands on their time. Yet, they also have more shopping and comparing to do than ever before. Tiny Prints has combined sophisticated online personalization tools with modern products to provide new parents a convenient way to shop for baby stationery online.

With the combination of extra demands put on by a newborn as well as the convenience of digital communication, it is easy to cut corners on the time honored tradition of sending paper baby shower invitations, birth announcements, special occasion family cards and thank you cards.

Tiny Prints co-founder and new parent Ed Han found that out the hard way last year, when he and his wife went through the frustrating experience of trying to find the perfect birth announcement for their new baby girl. With no time to sift through albums of paper at the local store and no luck finding a quality online stationery site to shop at, they settled for an email blast to friends and family three months after their baby’s birth. “We wish we did it the right way, but the online selection was so limited and there were no tools to help us. After that experience, I was determined to find a better shopping experience for new parents like myself.” Tiny Prints, a new online stationery boutique, is now transforming the way expecting and new parents shop for stationery on the web.

“We search long and hard to source designer paper products that simply cannot be found online and that speak to the unique, modern and simple theme that is in fashion today among the growing number of better educated, more sophisticated and older new parents. While more comfortable with online services and digital communication, these parents do not want to compromise the treasured tradition of sending paper baby shower invitations, birth announcements and family cards,” says Laura Ching, co-founder and Chief Marketing Officer of the Silicon Valley-based company.

Tiny Prints’ collection of baby stationery is designed exclusively by talented artists who are still relatively undiscovered, but well-known in small circles of stationery aficionados. Tiny Prints offers their stylish, yet simple designs at remarkable prices by taking advantage of the cost efficiency of online distribution. Prices for custom cards range from $0.70 - $5.00 per card.

Ching goes on to say, “Our goal is to make buying stationery online fun and convenient. By combining an exceptional technical team with paper fanatics who also happen to intimately know the baby market, we have developed an online service that turns the difficult process of choosing the perfect stationery into an enjoyable experience."

Most expecting and new parents remember selecting their wedding invitations by going into stationery stores, sifting through endless volumes of albums, returning to the store to view proofs and to make corrections before receiving the perfect product. The birth of a baby is no less significant than a wedding and deserves the same attention. But finding the time is almost impossible as new parents.

Technologically, Tiny Prints has built a sophisticated yet simple to use set of tools to make the entire process starting from the baby shower to the actual mailing of the birth announcements enjoyable and easy. The baby shower planning tool allows the mother-to-be to easily collaborate with the hostesses on names of invitees, addresses and RSVPs. A gift log allows the parents-to-be to easily keep track of gifts and gift givers and ensure that thank you notes have been sent. For personalized stationery, shoppers can quickly view a card with exact wording, font and layout. To make it even easier, sample verse suggestions, appropriate for the occasion, can help guide the personalization. All the work the customer does is easily and quickly saved for future use, and as well, shoppers can conveniently send favorite designs to family and friends for their opinions.

About Tiny Prints

Located in Silicon Valley, Tiny Prints combines unique, modern and simple baby stationery designs with a powerful yet easy to use set of online tools to make the lives of expecting and new parents easier. A carefully selected collection of stylish designer baby shower invitations, birth announcements, photo cards, other family greetings and thank you cards can be customized quickly and easily before purchasing. The Company is founded on the principle that by using the convenience enabled by web services, parents can preserve the precious tradition of sending paper baby stationery – you did it for your wedding, is the birth of your baby any less significant?

For Further Information Contact:

Erica Anderson

Public Relations

Tiny Prints

(877) 300-9256

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