Elizabeth, NJ (PRWEB) December 3, 2004
Little JimmyÂs Italian Ice (http://www.italianice.net) is an out-of-the-box business opportunity thatÂs already made it to the Âbig-time.Â ItÂs becoming a Hollywood legend thanks to the marketing genius of the companyÂs marketing director, Dennis Moore. The traditional handmade frozen dessert is rapidly becoming known nationwide, and will become even more well known when moviegoers spot the familiar Italian Ice carts in two upcoming feature films, Billy Bob ThorntonÂs ÂBad News BearsÂ and Jim CarreyÂs ÂFun With Dick and JaneÂ.
Moore states, ÂI was looking for a way to get a Little JimmyÂs Italian Ice cart in front of as many people as possible when I saw a street vendor in a movie. I thought, ÂWowÂthatÂs it!ÂÂ Moore contacted a firm specializing in movie product placement, and provided them with photos of his colorful carts.
Product placement in films is a win-win situation. Little JimmyÂs is shown in a flattering light and the producers get real-life props. ÂItÂs a great way to gain tremendous exposure,Â states Moore. Plus, this is the kind of campaign that keeps on giving. Moore comments, ÂBeing in a movie helps my customers, not just for a week or a month. When the film comes out on DVD, the campaign goes on and on.Â
Little JimmyÂs Italian Ice is known for offering assistance to customers every step of the way. Their website is packed with everything you need to either start a business immediately, or add to an existing business, including instructional videos. Moore beams when he talks about helping fledgling startups, ÂI try to give them the benefit of my familyÂs seventy-five years of experience making and selling our Italian Ice.Â One piece of advice heÂs quick to pass out is: ÂBe smart with your marketing dollars. Always consider ways to leverage what the parent company is doing. In this case, when these movies come out, all our cart owners can get even more visibility with local contests for tickets, coupons, etc.Â
Dennis Moore thinks outside the box. How else could he get his products touted by the likes of Jim Carrey and Billy Bob Thornton? For the full ÂscoopÂ on Little JimmyÂs, go to http://www.italianice.net. YouÂll find a way to start a business or expand one. Then, even if you donÂt wind up on the big screen, at least your business will.
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