Landmark Master Builder Announces Online Home Buying Tool to Redefine the New Home Buying Experience for Its Customers

Landmark is pleased to announce the release of its new online home buying tool at www.landmarkmasterbuilder.com, available immediately. The new site offers extensive and in-depth location-centric" viewing of its products, and greatly facilitates the process of purchasing a new home.

Edmonton, Alberta (PRWEB) December 1, 2004 -- Traditional builder websites have only offered scant information on a builder and its products. Often, builders show vague, generic or outdated information on their sites. The new Landmark website blurs the distinction between company showcase and online buying tool to allow its customers to get an in-depth look at the company, and specific aspects of its product offerings -- before a customer even goes into a showhome.

Its becoming an online world", said Ryan Barkway, Director of Marketing for the Landmark Group of Builders. We find that the majority of our customers are sophisticated Internet users that demand more information than a traditional builder website offers". When asked about specific differences, Barkway responded: Fundamentally, what Landmark is doing different is offering substance to its online presence. For example, every subdivision that Landmark builds in has a map on the site that represents the current status of our lots in inventory. Customers can view the maps, and drill down to see pricing of the lot, its current status, and the site can also suggest houses that are appropriate to build on that lot. Customers can then save the lot information to an online portfolio that they can refer to at any point in time, and that information is updated in real time so its always accurate. In addition, a customer can view extensive model information, including pricing, and the site will suggest appropriate lots for the model, and show the customer, graphically, where the lot is. Again, the customer can save his favorite models to the same portfolio for instant reference later on. This way of presenting information to our customers is a fundamental advance in the way that people look for new homes. We feel that this presentation method is unique among builders in North America"

When asked about his favorite feature, Barkway said: Without a doubt, its the cell phone directions. A customer can drill down to a specific community in the comfort of their home, and if they choose to visit the community, they can enter their cell phone number, and directions to the showhome are sent via SMS (Short Message Service) to the customers cell phone. This way, a customer can go to the site, find the showhomes they want to visit, and send the driving directions to their cell phone for instant, mobile reference. This feature addresses our single most asked question: 'How do I get to a particular showhome?" The feature works with all North American cell phone providers, including Telus, Bell, Fido, Rogers, Cingular and Verizon

With the release of the new landmarkmasterbuilder.com, Landmark Master Builder is poised to bridge the gap between traditional home buying and online E-Tailing. Its unconventional and innovative approach to product presentation offers customers considering a new home with instant, accurate and in-depth information 24 hours a day, 7 days a week.

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