Madison & Mulholland Taps Into Influential 40+ Market Trusted Recommendations Influence Purchases

New website: madison & mulholland madisonandmulholland.com to offer consumer recommendations to aid in purchases for 40+ group.

New York, NY (PRWEB) December 1, 2004 -- The 40+ market today welcomed the launch of Madison & Mulholland (M/M), the new destination website for trusted recommendations on products and services for the 40+ group.

The site (www.madisonandmulholland.com) offers recommendations on travel, beauty, culture and more that appeal directly to baby boomers of substance. Launched just in time for the holidays, M/M has through word-of-mouth, become the new resource that delivers trusted recommendations from editors and subscribers alike.

According to a recent study by University of Missouri Professor Shelly Rodgers, Consumers are quite savvy about marketers tactics and understand how advertisers try to persuade consumers to buy their products. The study found that consumers judge the quality of a product based on their trust in the advertising company or organization. The findings suggest that advertisers need to take different approaches to earn consumer trust."

"The baby boomer segment is more inclined to make purchases based on the recommendations of friends over advertisements." commented Jane Ubell-Meyer, founder/Editor-in-Chief. "Consumers are using our recommendations as a guide and as a result, M/M is now perfectly positioned to provide meaningful buying information that reaches a broad and influential audience. The site's recommendations are pure, because we draw a clear line in the sand separating editorial from our affiliates."

Madison & Mulholland is a luxury product placement and editorial content company connecting products and services to consumers. Founded by Jane Ubell-Meyer, a former journalist, and co-founder of Buzz Bags, a leading luxury goodie bag company, M/M creates luxury gift bags for United Airlines new p.s. service. Beginning October 29, 2004 United placed 2700 M/M goodie bags valued at $1000+ on their flights from JFK to LAX. Beginning Dec 12, 2004 the airline will launch their p.s.service to SFO with M/M gift bags valued at over $1500.

Contact:
Annmarie Cunningham: 212.721.4283 annmarie@madisonandmulholland.com

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