The Uncertain Antiaging Pill

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On the eve of its launch, the touted life extender Protandim faces marketing ambiguity and scientific reservations, according to exclusive Betterhumans report

Last year, the Denver Post described it as a "once-a-day pill they say could extend life spans to 120 years or more." As recently as February of this year, the Denver, Colorado-based NBC affiliate 9News stated that it "promises to not only make you live longer, but make you feel younger."

The pill in question, Protandim, purportedly causes the body to produce more of its own powerful antioxidants to fight the damaging effects of free radicals. While many people ingest antioxidants such as vitamin C in food and supplements, these must pass through digestive and other barriers, while Protandim is said to spur an increase in the body's internal defenses.

And you'll soon have a chance to buy it. The Denver, Colorado-based company behind Protandim, Lifeline Nutraceuticals, says that the pill will be released in February 2005. Armed with preclinical results from animals, and with a human trial underway, company president Bill Driscoll calls Protandim "the first true antiaging pill that the market has very eagerly been waiting for," one that is "measurably better than any combinations of currently available antioxidant supplements."

But on the eve of Protandim's launch, it's still not entirely certain what consumers should expect. Lifeline is unclear about Protandim's benefits, and recent research questions the effect it might have in humans. With so many supposed antiaging products on the market already, jaded consumers can be forgiven for skepticism. Protandim may overcome these challenges but for now, as Patrick Bailey reports in an exclusive Betterhumans report, its future's uncertain.

READ THE FULL REPORT

The full report can be freely read at http://www.betterhumans.com. To read it, visit the site and follow the links, or go to http://www.betterhumans.com/Features/Reports/report.aspx?articleID=2004-11-29-1.

NOTE TO EDITORS

Please mention Betterhumans as the source of this story and if publishing online include a hyperlink to http://www.betterhumans.com.

ABOUT BETTERHUMANS

Urging people to "Create the Future (TM)," Betterhumans is an editorial production company that's dedicated to having the best information, analysis and opinion on the impact of advancing science and technology. Betterhumans runs leading Website Betterhumans.com, connects advertisers with its Betterhumans.com audience, licenses editorial for syndication and republication and offers custom research and editorial services.

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Simon Smith