National Survey of the U.S. Rowing Market Dispels Myths, Measures Size and Value

The most comprehensive study ever undertaken of the U.S. Rowing Market was conducted over the summer. The study interviewed 1,065 rowers, scullers, and coaches in 235 cities, 35 states and 400 rowing organizations.

Bethesda, MD (PRWEB) December 1, 2004 -- Over 1,000 rowers, scullers and coaches in 35 states, 235 cities and 400 rowing organizations were interviewed in the most comprehensive survey ever conducted on the U.S. Rowing market. Completed last summer by The Rowers Almanac, participants answered over sixty questions including rowing experience, type of involvement in the sport, equipment usage and preferences, regatta attendance, coaching, and future purchase intentions. The survey was conducted at several national and regional regattas around the country, and online.

The large respondent pool of 1,065 surveyed and the depth and breadth of questions allowed for key findings including the total rowing population in the United States and the total value of the U.S. rowing market.

The survey also dispelled many myths and common perceptions such as the popularity of sweep rowing versus sculling, the perceived dominance of the collegiate rowing sector, and the true role of coaches in the rowing community.

Structured as an Omnibus survey, rowing-related companies and organizations joined together to fund the survey and in exchange received exclusive rights to the results.

Public release of some of the data is scheduled for the spring of 2005.

For additional information contact: Karen Solem

The Rowers Almanac is a bi-annual publication covering rowing in over 100 countries.

Contact Information:
Karen Solem
karen@rowersalmanac.com
The Rowers Almanac, Inc.
1-301-520-8066
http://www.rowersalmanac.com

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