Sandi Hammons Set To Host Reality Series, "The Permanent Cosmetics Apprentice"

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Premier PigmentsÂ? CEO Sandi Hammons will offer winner senior position in company. Filming will begin in Arlington, Texas, in December on the new reality DVD series, with release of the first of 12 DVDs set for January 2005.

Filming will begin here in December on a new reality DVD series titled The Permanent Cosmetics Apprentice, with release of the first of 12 DVDs set for January 2005. The series will be hosted by Sandi Hammons, president and CEO of Premier Pigments and celebrated motivational speaker, and will feature permanent cosmetics technicians, marketing experts, dermatologists, plastic surgeons, salon owners, and tattoo artists as contestants in real-life situations. The winner will be offered a senior position at Premier Pigments at the conclusion of the series.

In Donald Trump Boardroom-like syle, Hammons will direct technicians as they face the challenges of building their own business. Viewers will see both triumphs and mishaps as they follow Hammons instructions on establishing a business plan, and sales and marketing strategies. Contestants will face challenges that will reflect obstacles most small business owners encounter. Hammons will outline goals for contestants during the full installment to be filmed at the Premier Pigments headquarters in Arlington, Texas.

"Our objective is for Sandi's success to be replicated," said Twyla Millican, spokeswoman for the project. "Sandi is a master in business and this reality DVD series will reveal her proven life skills and marketing strategies."

“The instructions for the technicians who appear will be to follow Sandi’s plan,” says Millican. “However, the entrepreneurial-type who is creative and can think outside the box will likely be the winner.”

The first technician to be featured on the show will be Tish Poole. The cameras will follow her as she interviews with a plastic surgeon, negotiates a partnership and sets up shop.

The DVDs will be available monthly on a subscription basis from Premier Pigments; the first DVD will be released in January, 2005. Call Premier Pigments at 800-642-1096 for more information.

For more information on The Permanent Cosmetics Apprentice or to interview Sandi Hammons, contact Debbie Payton or Jim Jewell at (404) 245-8500 or dpayton@RooftopMediaWorks.com.

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