New Internet Shopping Site Offering More than Martini Glasses and Cocktail Shakers Knows "It’s Always Happy Hour Somewhere"

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Always Happy Hour(, a new Milwaukee-based internet webstore featuring cool cocktail gear, held a Grand Opening Website Launch Party at popular Milwaukee nightspot ArtBar-Riverwest on Thursday evening, November 18, 2004

Always Happy Hour, a new Milwaukee-based internet webstore, ( held a Grand Opening Website Launch Party at popular local nightspot ArtBar-Riverwest on Thursday evening, November 18, 2004. Over 100 guests attended the gala event featuring product displays, drink specials, light appetizers, and lounge-themed music by local DJ John Murges who spins regularly at clubs Moct and III (3) in Milwaukee.

Entrepreneurs Andy Schaidler and Brian Buchberger – both of suburban Wauwatosa WI - hosted the event to introduce local customers to their new e-commerce website and wide product line of specialty barware, cocktail-themed gifts and decor, drinking accessories, and apparel.

"We wanted to show the unusual, cool, and hard-to-find merchandise we offer" Schaidler explained, "and also wanted to throw a party celebrating what we expect will be an exciting new venture for us locally and nationwide".

Apparently, the crowd agreed, placing orders totaling over $1000.00 that night alone. On display was a huge product selection including martini glasses, cocktail shakers, champagne glasses, ice buckets, wine glasses, serving ware, Guinness and Jack Daniels logo glasses, lighting and decor, flasks, wine chillers, corkscrews, and signature apparel featuring their trademark logo and slogan: "It's Always Happy Hour Somewhere". Door Prize gift bags of cocktail themed merchandise were given to three randomly-selected guests during the 3 hour event.

"We’ve always enjoyed looking for and finding special things for our own home bar collections", Buchberger says, "So we figured this was an obvious choice for a small business. They always say you should work at what you love!".    

The two got the business idea after attending classes offered this spring by Ebay University in Milwaukee and Chicago, and also from researching mail-order companies at the Milwaukee Public Library. After several buying trips to wholesale home furnishings and gift shows in Chicago and Dallas, they developed the concept of offering unique bar ware that isn’t usually found at the average home furnishings store, department store, or mass merchandiser. Work on their Ebay Store has already begun, and plans are underway for a Yahoo Store and affiliations with other on-line marketers such as Google’s “Froogle” and which offer 3rd party sales and shipping thru small entrepreneurs.

Always Happy Hour accepts all major credit cards, checks, and PayPal, and can be found on the web at

For additional information, contact:

Andy Schaidler, Owner

Always Happy Hour

PO Box 34-2632

Milwaukee WI 53234

Ph: 414-803-7767

Fax: 414-771-2888


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