Self-Published Authors Must Be Shamelss Self-Promoters, Not Retiring Artists, Journalist Discovers

Journalist Jim mcTague, a self-published author, describes how a massive marketing effort, including a plug on national radio, resulted in just 15 sales. He discusses the highly immaginative steps he will now take.

(PRWEB) December 13, 2004 -- When White House Correspondent Jim McTague self-published his sci-fi thriller "Invasion of the Onion Heads," he anticipated selling thousands of copies via a zero-cost marketing campaign that included a plug in national radio, television appearances, and an e-mail campaign targeting top journalists from across the USA.

However, in 12 months, he's sold just 15 copies of his novel, mostly to family and friends. The journalists snubbed him or promised to buy or review the book but never delivered.

McTague, who regularly appears on the syndicated John Batchelor radio show as a political expert and who frequently appears on TV here and in Europe, is available to the media to discuss his trials and tribulations as he hunted for a magic mass-media marketing bullet for the litle guy.

Learn how he obtained e-mail addresses for Tom Wolfe and other famous journalists and the heads of college English departments. McTague has a zaney entreprenurial streak: in elementary school he was a paperboy and a Fuller Brush Man and once sold tear-gas pens in office lobbies. He is always hilarious and entertaining and insightful.

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