IHA's President Phil Brandl Appointed to HousekeepingChannel.com Advisory Board

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The Housekeeping Channel is pleased to announce the appointment of Phil Brandl, president of the International Housewares Association (IHA), to its technical advisory board.

The Housekeeping Channel is pleased to announce the appointment of Phil Brandl, president of the International Housewares Association (IHA), to its technical advisory board.

"We consider Mr. Brandl and the IHA a very valuable resource for information about consumer lifestyle and product trends in housekeeping, cleaning and organizing. We are pleased Mr. Brandl has joined our advisory board so our staff and readers can benefit from the expertise of the International Housewares Association," said Allen Rathey, president of the HousekeepingChannel.com.

IHA sponsors the largest housewares and home goods products trade show in the world, the International Home & Housewares Show, annually each Spring in Chicago (see http://www.housewares.org/).

Brandl joined IHA in March 1994 as director, marketing & trade development, was named vice president of the Association in 1996 and president in 1997. Prior to joining IHA, he was vice president of the National Association of Service Merchandising, a national trade association for distributors and manufacturers of general merchandise and health and beauty products. His experience also includes 15 years in the retail sector, holding operations and merchandising management positions with major chain retailers.

"It's gratifying to be asked to serve on the HousekeepingChannel.com's advisory board, since its mission is informing the public about best practices in the field of housekeeping," said Brandl. "Together with the Housekeeping Channel, we look forward to raising awareness of product trends and informing the public about innovations that will help them make their home lives better, healthier, and more satisfying."

About the Housekeeping Channel

The Housekeeping Channel's goal is to be the Web’s most comprehensive storehouse of information and resources to help households everywhere achieve a cleaner, more organized and healthier indoor environment. The site provides how-to tutorials, plus news and reviews regarding the latest innovations from the cleaning products industry to improve the home environment. Resources include time-saving systems, tools and motivation for keeping a better house at the click of a mouse.

About the International Housewares Association

The International Housewares Association is the 66-year-old voice of the housewares industry, which accounted for (US)$283 billion at retail worldwide in 2002. The not-for-profit, full-service association sponsors the world's premier exposition of products for the home, the International Home & Housewares Show, and offers its 1,700 member companies a wide range of services, including industry and government advocacy, export assistance, State-of-the-Industry reports, point-of-sale and consumer panel data through Housewares MarketWatch, executive management peer groups, a unique Web-based community at http://www.housewares.org and group buying discounts on business solutions services.

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Allen Rathey




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Allen Rathey