Direct Marketing News from Iowa

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Direct Marketing News from Iowa

Total Marketing One -, an industry leader in contact center, mortgage lead generation and marketing list services has propelled itself to the next echelon by adding a multi-sourced consumer and business database division to its already notable arsenal of direct marketing units. TMOne aids companies ( with direct marketing campaigns using contact center technology and targeted direct mail, telemarketing and e-mail lists. With roots in outbound acquisition, customer relationship management and lead generation practices TMONE has gained a dominant name in financial services and telecom. “With all of the traction we have established over the last two years it seemed a perfect time to complete the loop of direct marketing services we can offer our clients” says John Burchert Chief Operating Officer at TMONE.

The new database will fit nicely into the companies already flourishing marketing and mailing list division ( which provides targeted demographic consumer and business lists to niche markets and small businesses looking to navigate past the high prices of its competitors. “Total Marketing One is sizable enough to provide competitive pricing while still acting as an extension of a companies marketing department” says TMONE Senior Sales Consultant Blair Gretter. TMONE’s proprietary database ( and extensive overlays allow for maximum penetration in each companies personal marketing universe. In addition to marketing campaigns that produce high ROI for clients TMONE provides marketing intelligence and strategy that is valuable to market research endeavors.

The marketing list division ( provides lists compiled and targeted ( using existing marketing intelligence. Campaign list recommendations are made by senior list advisors with the intent to trigger responses in the clients market without breaking the budget. Advisors take the time to learn what each business needs to facilitate a successful marketing program. ( essentially, the right list for the right price. The new multi-sourced database includes information derived from all of the major credit bureaus, public data, phone company data, surveys, subscription information, responder information and more. Each list is uniquely compiled using parameters indicated by the client.

Mortgage companies in search of quality mortgage lead generation are able to end their quest at TMONE thanks to the wide variety of techniques TMONE utilizes to procure fresh and exclusive leads for mortgage sales forces. ( Targeted lists, direct mail drops and leads transferred hot over the phone are key elements of marketing in today’s competitive mortgage environment. Dismissing internet lead generation as a dinosaur technique that at best provides low ROI and inefficient non exclusive leads, TMONE is in the business of providing lists ( , leads (, and direct mail campaigns that ensure the message reaches people who have the capacity and the intent to use the services of their clients. ( Aged mortgage leads, seller financed leads, sub prime and many other niche mortgage lists are available unique and exclusive to each client. “Mortgage lead generation is one of our strongest areas of expertise” states Ethan Davis, New Business Development., “each advisor is familiar with the mortgage market and proficient at recommending high performing mailing and calling lists.”

With e-mail marketing campaigns gaining popularity TMONE has perfected targeting techniques that afford high response rates. Search engine driven internet press releases, articles promoting companies services, and seminar and webinar promotions are a few of the e-mail marketing services TMONE is providing its clients. ( According to the direct marketing association e-mail leads produce the highest ROI index of any media. “Although response rates are under one percent it is impossible to overlook E-mail as a significant tool in mass marketing,” states TMONE President Anthony Marlowe.

Already leaping ahead to service consumer voice over IP providers and retailers TMONE is primed to be a central player in one of the largest market shifts in United States history. Already familiar with marketing in telecommunications, TMONE has an added edge for VOIP companies looking to acquire strong customer bases in the early stages of the boom. “Providing specialized lists and acquisition services for VOIP will be a dazzling centerpiece in TMONE’s future.” States TMONE Senior Sales Manager Brent Hood.

Now a principle full circle direct marketing authority, Total Marketing One is drawing on its expertise and complete marketing intelligence to provoke responses in mass markets for numerous mortgage, telecommunications firms and sales organizations ( across the United States, Canada and the United Kingdom. If your business is ready to grow through direct marketing then TMONE should be your next partner. “I am proud of TMONE’s ability to provide a staggering amount of direct marketing services to virtually every industry while upholding a competitive pricing structure and a towering commitment to quality.“ Says TMONE President Anthony Marlowe (

Please feel free to visit us on the web at or contact Total Marketing One for more information.

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