Brainshark and CyberU Select PerkettPR for on Demand Expertise; Firm Promotes Vice President, Adds Senior Executive

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PerkettPR, Inc., a provider of results-based public relations and marketing communications for small to mid-sized companies, today announced it has been selected by CyberU, a leader in on-demand applications for human capital management (HCM), and Brainshark, a provider of on-demand rich-media communications solutions, to support each companyÂ?s public relations initiatives.

These new relationships come after both companies conducted an extensive agency search. PerkettPR became the obvious choice for CyberU because of the agency’s deep experience in the on-demand industry, outstanding results, aggressive metrics and ability to hit the ground running. Similarly, Brainshark conducted an equally detailed search and chose PerkettPR for its B2B and on-demand expertise, as well as its vast successes launching products and services.

“It was important to find a PR firm that met all of our specific criteria, which is why we started our search with so many options, narrowing the list of candidates as we better understood the capabilities of each agency,” said Adam Miller, president and CEO of CyberU. “As the list shrank, PerkettPR’s results and aggressive client metrics stood head and shoulders above the rest. Their clients were able to specifically point to the return on investment (ROI) they’ve achieved through PerkettPR’s campaigns, as well as the expertise across the agency, not just at the management level. These significant factors made us confident that, with PerkettPR, we’ll be able to increase our brand awareness and amplify exposure throughout our desired markets.”

“As one of the few remaining success stories of the ‘dot com years,’ it is imperative that our next marketing push hit our key targets, with tight messaging and pre-established communications goals and objectives,” said Joe Gustafson, Founder and CEO of Brainshark. “After a lot of due diligence it became clear that PerkettPR was the best choice as our communications partner and we’re looking forward to moving into the new year with their strategy and support.”

PerkettPR continues its staff development as well. The firm’s West Coast Account Director, Heather Cabral, was promoted to Vice President, expanding her role to include management of West Coast business development and HR, in addition to supervising key client accounts. PerkettPR also announced Claire Spina as Senior Account Executive. Most recently Spina was the Corporate Communications Manager for AmberWave Systems, and she has also been an Account Supervisor at one of the nation’s largest PR firms for technology and healthcare.

“Fueling PerkettPR’s steady growth is our philosophy of unbeatable client service and creative, consistent and persistent execution,” said Chris Perkett, PerkettPR’s president and founder. “PerkettPR’s sweet spot has always been our ability to quickly and steadily achieve significant results. Having a senior-level team – a unique model now gaining popularity – provides an advantage because our clients don’t deal with any junior-level staff. Our team’s corporate, agency and entrepreneurial experience gives us a much deeper understanding of what our clients need, allowing us to set and achieve exceptional goals for our campaigns. Clients recognize this, and in addition to long-term relationships with us, their testimonies keep new clients coming in the door.”

About Brainshark, Inc.

Brainshark, Inc. is the leading provider of rich-media solutions that enable companies to communicate business knowledge quickly and consistently. The Brainshark Communications Platform empowers the average business professional to create, manage, and share on-demand presentations that combine voice, text, graphics, and business documents. With its enterprise-class content management, security, and standards-based API's, Brainshark is the choice of global companies to communicate faster and more effectively with their employees, customers and partners. Companies are increasing revenue and reducing cost using Brainshark solutions for sales, marketing, training, and corporate communications. For more information, visit

About CyberU

CyberU is the leading provider of on-demand enterprise software solutions for human capital management. CyberU’s products are the fastest, simplest way to deploy solutions to address learning and performance requirements for global enterprises. It offers the world’s most advanced on-demand human capital management application, Cornerstone OnDemand, which includes learning, performance and talent management modules along with compliance, content development and analytics tool sets. CyberU’s software is used by industry leaders such as Aon, Honda, Pearson, Saab, Smith Barney and Washington Mutual to achieve organizational excellence. For more information, please visit

About PerkettPR

PerkettPR, Inc. is an award-winning public relations firm dedicated to generating creative and effective communications programs for technology, business and consumer companies worldwide. PerkettPR provides exclusively senior-level strategic counsel and preeminent execution of public relations programs that deliver return on investment. We’ve launched companies such as Mission3-D and Salesnet, as well as enhanced the brand and managed corporate images for global, public enterprises such as Carrier Access [NASDAQ: CACS], Zoom Technologies [NASDAQ: ZOOM], and nCipher [LSE: NCH]. With the foresight to rapidly adapt and stay ahead of an ever-evolving market, we help clients achieve their business goals. With presence in Boston, Detroit and San Francisco, PerkettPR and has been nationally recognized for exceptional client results and innovative human resources initiatives. For more information, visit


Doug Fraim

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(617) 764-1512

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