Boston, MA (PRWEB) December 2, 2004 -
Â Fortune Small Business Magazine devoted a full page to Fern ReissÂs Expertizing.com publicity company that teaches people to get more media attention for their business. Reiss, who has been quoted in The New York Times, The Wall Street Journal, The International Herald Tribune, and over 100 other prestigious publications in the last six months, now teaches professionals with credentials how to take their knowledge to a national platform, in a series of Expertizing workshops taking place in Boston, San Francisco and New York City. FortuneÂs Josh Hyatt reported, ÂFern Reiss is an expert. People like me (journalists)Â need people like her to lend credibility to our scribblings. And she knows it.Â
ÂThe media are easier to reach than previously,Â says Reiss, whose books include "The Publishing Game" series and "The Infertility Diet." ÂAnd because theyÂre pressed for time, reporters and radio or TV producers canÂt pound the pavement looking for experts. But even so, no matter how much you know, theyÂll turn to you as an expert source only if you can offer one or more media-worthy credentials.Â These include:
Â A book. Authors get many more column inches than non-authors.
Â A catchy web site. Author Philip Greenspun stands out from other money and finance authors with the ÂBill Gates Personal Wealth ClockÂ at his site. ÂJournalists love it,Â says Reiss.
Â An association. If youÂre a child psychiatrist, thatÂs good, but if youÂre the founder of the National No-Bullying Association, that rates exponentially more media coverage.
Â A holiday. A technical services company Reiss consulted with is getting ready to unroll National Geek Day next year, a sure-fire media pleaser.
As part of her Expertizing workshops, Reiss teaches how to write soundbites that condense a big idea into a memorable little package. For instance, ÂGot milk? Get rid of itÂ was the pitch that got ReissÂs views on infertility into several womenÂs magazines; ÂMy resume gap is more like a resume canyonÂ was the soundbite that got her into The New York Times.
In 2005, Expertizing workshops, limited to just ten people, will take place at Ritz Carlton Hotels in San Francisco on April 13, Boston on May 22, and New York City on May 31. The complete schedule can be found online at http://www.Expertizing.com or by calling (617)630-0945.
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