Be More than a Broker to Your Clients, Become their Strategic Partner.

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The key, as in any relationship, is communication. It must be regular and ongoing. It must also demonstrate to your clients, not only your interest in their business, but your knowledge of the marketplace as a whole.

Even the best broker can still improve their client relations. In fact, it should be the primary objective to be viewed by clients as more than a broker. You want them to think of you as a strategic partner! This will require some effort, but not as much as you might think.

The Benefit Network, a nationwide insurance marketing firm, and Advent Information Services, a respected publisher of e-newsletters, have teamed up to provide brokers with a monthly electronic newsletter that can give them a competitive advantage in their market. Surveys show that e-mail is an increasingly viable marketing tool. A total of 38.8% of e-mail recipients opened marketing messages in the second quarter, compared to 37.6% in the second quarter of 2002, according to online advertising agency DoubleClick. While spam emails are an ongoing problem, recipients who are already acquainted with you will be more receptive to your email messages.

There are three distinct newsletters targeting employee benefits, pension plans and the small business owner. What makes the Advent e-newsletters so valuable is the fact that Advent will customize them with your company name, contact information and even your company logo. The Advent name does not appear anywhere on the newsletter. When you receive them from Advent all you have to do is forward them to your clients.

Advent’s editorial staff averages almost 12 years of experience in researching, writing and editing newsletters targeting employee benefits, pension plans and the small business owner. Each month your clients will be impressed with the timely and valuable information you provide. The kind of information a partner provides.

The Benefit Network and Advent Information Services are offering a unique package to anyone who subscribes to an Advent newsletter by December 25, 2004. New subscribers will receive a discount of $200 off the regular newsletter price, plus FREE qualified leads covering 5 zip codes from The Benefit Network.

Visit online at for more detailed information, including free samples of recent issues.

Contact Advent at your convenience with any questions or comments. You can reach Advent via email at Or call Advent at 815-861-2076.


Chris Frett

National Sales Manager

Advent Information Services


Phone: (815) 861-2076

Fax: (815) 788-5350

Donna Curie

Marketing Director

The Benefit Network


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