Charity Begins at Work: Startup Starts Up Unique Non-Profit

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Like hundreds, and even thousands, of other websites that sell cause-related products such as the popular Â?LiveStrongÂ? silicone wristbands from the Lance Armstrong Foundation, http://www.nationalsupport.org gives a percentage of the proceeds to charity. That they pledge a full 100% of the net proceeds is indeed praiseworthy. That they pay other sites to share their web traffic is, well, remarkable.

Like hundreds, and even thousands, of other websites that sell cause-related products such as the popular “LiveStrong” silicone wristbands from the Lance Armstrong Foundation, http://www.nationalsupport.org gives a percentage of the proceeds to charity. That they pledge a full 100% of the net proceeds is indeed praiseworthy. That they pay other sites to share their web traffic is, well, remarkable.

National Support Services was recently established by NewStream Solutions of St. Louis, MO to generate financial resources in support of charitable causes. National Support has filed for 501 (c) 3 status as a non-profit organization. NewStream Solutions (http://www.newstreamsolutions.com) is a fulfillment, call center services and e-commerce solutions company. In the course of its business operations, NewStream is fortunate to also work as a service provider for charitable organizations around the country.

NewStream delivers efficiencies that allow organizations to direct more of their collected contributions to actual charitable activities due to greatly reduced administrative costs. That got the employees thinking about how they, too, could make a difference. NewStream employees and their families, in fact, count themselves among the ranks of the many important groups that National Support now passionately serves, including active duty U.S. Armed Forces personnel, veterans, cancer survivors and more. Brian H., US soldier serving on inactive reserve status and a NewStream employee, says he is “proud that NewStream is getting so actively involved in supporting important causes. We’re taking advantage of the things we excel at as a business, and leveraging that for the benefit of others.”

The result is National Support Services, an online fundraising organization with a unique twist; if another non-profit sends web traffic to http://www.nationalsupport.org, they get the money right back—up to 100%—when their own visitors buy items on the National Support site. National Support benefits from discounted shipping and handling charges from NewStream, since normal salary and administrative overhead costs are not passed through to National Support. The net result is a much greater overall level of support for those most in need. Again, 100% of the net proceeds go directly to charity.

National Support Services offers a variety of patriotic products to encourage people young and old to stand united and show their support for our troops. Two popular silicon bracelets with patriotic themes—“United We Stand” and “Support Our Troops”—are currently available. In the coming weeks, they will expand this product offering to provide additional opportunities to demonstrate support in a fun and fashionable way while raising money for charitable organizations.

As a fundraising entity, National Support is also actively channeling funds to organizations that they feel meet the criteria of “Supporting Our Nation, Our Troops, Our Citizens.” After online partners are given their contributions, the remaining net proceeds are distributed by National Support to organizations as large as the American Red Cross or as small as A Soldier’s Wish List (http://www.supportforoursoldiers.org) in St. Louis, Missouri. For Julieann Najar, founder of the growing support group, that means just one thing: more care packages for those in harm’s way this holiday season.

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John Schranck
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