Public Storage Selects WebMetro to Energize Company’s eMarketing Efforts

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WebMetro to Conduct a Number of Internet Marketing Programs Including Search Engine Marketing, Web Analytics and Website Optimization for Self Storage Leader

San Dimas, CA (PRWEB December 3, 2004 -- WebMetro (http://www.webmetro.com), an Internet marketing and e-Business solutions company, announced today that they were selected by Glendale, California-based Public Storage, Inc. (NYSE and PCX:PSA), which has over 1400 storage facilities nationwide, to expand their eMarketing plans, in an effort to extend the self storage company’s market-leading presence.

WebMetro is implementing a number of strategic eMarketing initiatives for Public Storage, including its proprietary Dynamic Search Media Marketing (DSMM™) solution, web analytics, and website optimization. The initiatives are designed to accomplish a number of objectives, including increase traffic to Public Storage’s website, increase online reservations, decrease the cost of customer acquisitions, and further build the company’s brand name with online users.

“Search engine marketing is very dynamic and ever-evolving,” said Noel Evans, Senior Vice President of Marketing at Public Storage. “We brought in WebMetro to help us optimize our search engine marketing efforts and enhance our website conversion rate because of their proprietary search engine technology and proven methodology.”

“We’re very excited to be working with Public Storage, to assist in developing and deploying new eMarketing initiatives that will further advance their market position,” added Michael Behrens, Vice President of eMarketing for WebMetro. “Our goal is to provide Public Storage with revenue-driven Internet marketing programs that help them build long-term brand awareness and improve ROAI.”

Public Storage, Inc. is a fully integrated, self-administered and self-managed real estate investment trust that primarily acquires, develops, owns and operates self-storage facilities. The Company’s headquarters is located in Glendale, California. The Company’s self-storage properties are located in 37 states. At June 30, 2004, the Company had interests in 1,415 storage facilities with approximately 85.7 million net rentable square feet and 810,000 rentable units. Additional information about Public Storage, Inc. is available on the Internet. The Company’s web site is http://www.publicstorage.com.

Through its integrated suite of services WebMetro, an ROI-driven Internet marketing company, has brought to their clients a unique opportunity to have one provider clarify, plan, develop, launch, market and track their web initiatives. For over 9 years WebMetro has been delivering successful results through their strategic planning, custom web design, programming/integration and online marketing services. Clients range from entrepreneurs to Fortune 50 companies. To learn more visit WebMetro at http://www.webmetro.com or call 866-922-4632.

WebMetro’s executives will be speaking at eMarketing Association’s eMarketing 5 Conference (http://www.emarketingassociation.com/2005/index.htm) in San Francisco April 5-6, 2005.

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Bill Meyer
WebMetro
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