Marbella, Spain (PRWEB) December 2, 2004
Leading accommodation only provider on SpainÂs Costa del Sol, Marbella Options, http://www.marbellaoptions.com has announced today, in conjuction with the Marbella Town Hall, the launch of a new educational program "Marbella Foundations" aimed at students through the UK, mainland Europe and the North American continent.
In keeping with the company and the Town HallÂs strategy of the continued promotion of Marbella as a complete tourist destination, this new program will involve a group of top professionals from different sectors in Marbella visiting up to 100 schools starting in the UK to give free seminars on how Marbella has become the number one tourist destination in Southern Europe and explaining all the elements that have come together to achieve that objective. During the seminar, the students will be asked to begin working on a marketing plan for Marbella which will then be submitted to a jury of experts who will analyze each plan. At the end of the tour, the team with the best best plan will be rewarded with a trip to Marbella.
Nicholas Rhodes, Director of Marbella Options, comments that ÂWe are proud of our town, the quality of life and the positive experience that the vast majority of visitors receive. We now want to share some of our knowledge that we have gained with the next generation of visitors and businesspeople alike in the hope that it will give them a broader view of tourism within a multi-cultural environment.Â
MarÃa JosÃ© Lanzat, the head of Tourism for the Town Hall of Marbella, stated that Âthis is one of the most innovative plans that we have right now. Not only will it help to create awareness about our town but it will also show and educate the young people of the world the importance of quality planning in tourism. The town of Marbella will be an excellent example for them.Â
As a companion to this program, the Marbella Town Hall and Marbella Options will name "Junior Ambassadors" in the towns that they visit who will each be in charge of maintaining and promoting the good name of Marbella.
For more information
+34 95 2768317
MarÃa JosÃ© Lanzat
+34 95 2771442
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