Brentwood, TN (PRWEB) December 5, 2004
All heaven broke loose with the release of Angel Wars ÂGuardian Force 1,Â an epic, animated, supernatural action-adventure story for Âtweens, with a plotline that features angels battling fallen spirits. EMI CMG Marketing launched a heroic marketing effort as well to support the new series as it targets the underserved Âtween boys market. Angel Wars is a joint venture between Telestory Productions and EMI CMG.
Angel Wars ÂGuardian Force 1Â (the first in a three-part DVD series) introduces angels Eli and Kira, two junior members of the Guardian Force who must grow up in a hurry when their first mission takes a detour, pitting them against a deadly but long-forgotten foe. In a race against time, they must discover the source of the enemyÂs power, defeat his conspiring minions, stop the ruin of a mortal life, and perhaps most difficult of all, learn to work together.
Jump 5Âs Brandon Hargest offered the first Âtween review of the new DVD: ÂI really enjoyed Angel Wars. It was very well made and very entertaining. I know that kids will love it too. Whoever made it knows their stuff!Â
The DVD features the rock music of dc talk, Newsboys and Sanctus Real, and has more than one hour of action, adventure and engaging content. It also includes bonus content such as animated character profiles, an extensive step-by-step drawing lesson for creating angels, music videos from Sanctus Real, Kutless and Falling Up, and a sneak peek at ÂGuardian Force 2,Â set to release in May 2005.
ÂWe believe that Angel Wars delivers the action and adventure boys crave while reinforcing the faith-based value system that parents advocate. The rallying cry for our marketing plan is Âseeing is believingÂ and we are focused on building broad awareness during the launch year to ensure Angel Wars gets the exposure it deserves and needs to succeed," said David Crace, Sr. Vice President of Marketing, EMI CMG.
Series creator Chris Waters crafted Angel Wars following 9-11, after hearing the story of a boy who asked his mother with all sincerity, "Where was Superman?"
"I concluded that if kids were looking to the heavens already, hoping to spot Superman, I could show them God instead," Waters said.
ÂAngels Michael, Arianna, Paladin, Swift, Eli and Kira are a band of heroes forged together for a common purpose--to protect mankind. On the surface, Angel Wars packs plenty of attitude and action but look deeper and there is a profound difference. You see, we didnÂt make this series to provide escape; we made it to give hope. We want kids to know that they matter, that they can make a difference, that there is a spiritual battle going on every day, and that they are part of the army of God,Â Waters said.
EMI CMGÂs comprehensive battle plan for marketing and distributing the series includes a website, http://www.AngelWars.com, which has been live since September, and features a preview trailer. Additionally, the promotional efforts include radio spot buys and giveaways, grassroots and online marketing, print advertising, retail merchandising and special markets, in-store standees, and movie posters. T-shirts are also available on the web site. All aspects of marketing rely on the precept that Âseeing is believing,Â and viral marketing, or strong word-of-mouth, will ultimately carry the Angel Wars brand to victory at Christian retail. EMI CMGÂs long-term goal is to establish Angel Wars as the definitive Âtween boys brand through animated DVDs as well as ancillary products like books, activity books, action figures, apparel, school supplies and curriculum.
ChildrenÂs buyer for Mardel, Ann Anderson said, ÂAngel Wars is going to appeal to those Âtween kids that are too cool to like the ÂkidÂ stuff! They'll love the characters, the high-tech look, and the music...it looks like a hit to me.Â
"Angel Wars will be bigger than any Âtween boys project weÂve ever sold!Â Tronnia Johnson of The Storehouse in Jonesboro, Ark., said. ÂIt's exciting to see high quality product with eternal values."
Angel Wars ÂGuardian Force 1Â has an MSRP of $14.99 for either the DVD or VHS.
To view the series trailer, please visit http://www.angelwars.com. To request review copies, or to schedule an interview with Angel Wars creator, Chris Waters, please contact Shanon Underwood at email@example.com, or 615-498-2189. To download images and complete press materials, please visit the press room at http://www.psmediarelations.com.
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