Swardlick Marketing Group’s Social Marketing Television Ads Selected for Act Responsible Worldwide Tour

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Obesity Crisis Ads Highlight the Health and Social Marketing Services From SwardlickÂ?s Food and Nutrition Specialized Practice

The goal of our work for the California Nutrition Network and the Produce for Better Health Foundation/National 5 A Day Partnership was to elevate the discussion of obesity and healthy eating among consumers. This recognition confirms that our public health marketing work is as effective as we had hoped it would be in elevating and communicating these important messages.

Swardlick Marketing Group (http://www.swardlick.com), a full-service strategic marketing agency specializing in health and nutrition marketing services today announced that two television spots created by Swardlick were recently selected for inclusion in an exhibition of world-class social marketing campaigns. The television ads, which focused on the obesity crisis, were developed on behalf of the California Nutrition Network and the Produce for Better Health Foundation/National 5 A Day Partnership. The ads were designed to raise awareness of the obesity crisis and to encourage people to consume a minimum of five servings of fruits and vegetables per day – in a way that takes healthy lifestyle messaging in a powerful and provocative new direction.

Swardlick Marketing Group's anti-obesity spots were among hundreds of selected print and television ads from 26 countries assembled by ACT – Advertising Community Together – to be part of a touring exhibit to demonstrate how creativity can be used to address today’s social issues. Venues for the show, entitled ACT Responsible: Ads that Made Us Change, include Miami, Cannes, Beijing, New York, Paris, London and Sao Paulo, with more planned for 2005.

"We were honored that the work of our health marketing services was selected to be part of this international exhibition," said David Swardlick, president, Swardlick Marketing Group. "The goal of our work for the California Nutrition Network and the Produce for Better Health Foundation/National 5 A Day Partnership was to elevate the discussion of obesity and healthy eating among consumers. This recognition confirms that our public health marketing work is as effective as we had hoped it would be in elevating and communicating these important messages."

You can see the ads at: http://www.swardlick.com/creative/cal_health_2.php

In June, the ACT Responsible exhibition was part of the Cannes International Advertising Festival, where visitors saw more than 300 campaigns on display in the Palais des Festivals. In New York, the show coincided with Advertising Week, and in Beijing, it was part of the 39th International Advertising Association World Congress.

ACT is a non-profit initiative that was launched in 2001, after 9/11, by AdForum.com in an effort to use the global reach of the AdForum website to illustrate how social marketing and advertising can promote good causes. Its goal is to “federate and promote the positive involvement of thousands of advertising professionals in the world, contributing to make the world a better place.” The annual ACT Responsible exhibit is produced by AdForum.com in partnership with major advertising agencies and marketing organizations throughout the world.

Swardlick Marketing Group is a full-service strategic marketing agency headquartered in Portland, Maine with a client service office in Newton, Massachusetts. The agency has 50 employees and nearly 25 years of experience delivering a wide range of services to regional, national and international clients. Service offerings include strategic marketing planning, brand development, advertising, media planning, Internet marketing, social marketing and public relations across several specialized practice areas, including: Food and Nutrition and Health Marketing Services; Travel, Tourism & Economic Development; Higher Education and Not-for-Profit; Financial Services; and Lifestyle and Leisure.

More information about the agency is available at http://www.swardlick.com.

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