The Fall 2004 Issue of Veterinaryindustry.com Magazine Is Even Bigger and Better

Veterinaryindustry.com Magazine Provides Veterinarians with the "Know-How" to Manage Their Practice

Los Angeles, CA (PRWEB) December 10, 2004 -- Veterinary Marketing & Management, Inc. (VMMI) today announced the upcoming release date of their highly acclaimed Veterinaryindustry.com Magazine. The magazine will be provided to more than 19,000 veterinary industry professionals throughout the United States.

The fall 2004 issue provides a plethora of practice management topics. The decision regarding editorial content was derived from an independent survey of selected veterinarians practicing throughout the United States. "The focus of the magazine is to offer an array of important topics for today's practitioners that are not routinely addressed, but are vitally necessary," states Steven May, publisher.

The feature article, Pet Allergies" written by Susan Keesee, PhD, reminds our readers about the importance of allergy testing and treatment. In the Management Insight column, Attacking The Dilbert Effect," Dr. Peter Weinstein helps us keep an eye on the BIG picture. Mr. Greg Stoutenburgh discusses the Principles of Operation," while Dr. James E. Guenther, DVM, MBA, MHA, CVPM answers the burning question, What Are Your Practices Financial Safeguards?"

In our Legal Insight column, Mr. Phil Homsey, II, Esq. provides us with the basic information needed when Buying and Selling A Veterinary Practice," and in Building and Construction, our returning author Richard M. Rauh, AIA, offers a brief synopsis on Veterinary Hospital Design." In Practice Protocols, Dr. Henry Yoo, MSc, MBA educates us on The Most Underutilized Resource in the Veterinary Profession"... the Veterinary Technician. And since public relations is ever so important in today's veterinary practice, our resident expert in the field, Dr. Jim Humphries, talks about Publicity For Veterinary Practices, " Finally, Dr. Eddie Garcia helps us understand the importance of having a web site with his enlightening article, Over 75% Of Your Clients Have Access To The Internet...."

Many thanks to Zoasis - HealthyPet® Magazine, Bio-Medical Services, CareCredit®, Pet Care Television Network, IDEXX Cornerstone®, Classic Medical, VetCentric, VetEd Tablet, Animal Care Training, Red Eye Designs, Master Graphics, Simmons & Associates, RAUHAUS Architects, Vetrogen - Pharmaderm, Hills® Veterinary Consultation Service, Eklin Medical Systems, Inc. and Animal Surgical and Emergency Center, our faithful advertisers and strategic partners who contributed advertisements.

Veterinary Marketing & Management provides consulting, strategic market planning, practice management and product development capabilities. Whether you own a busy veterinary medical practice or are a distributor or industry manufacturer, VM&M, Inc. can provide critical insight into today's veterinary channel. For further information on VM&M, Inc., please visit our website at www.vetindustry.com or call us at (310) 837-4VMM (4866). E-mail info@vetindustry.com.

If you would like to request a copy of the Veterinaryindustry.com Magazine, please email us at info@veterinaryindustry.com and subscribe on-line. Additionally, you may send an email to info@vetindustry.com. All information sent to us will be kept strictly confidential.

Contact:    
Cara Gault
Tel: 310-837-4866
Email: Cara@vetindustry.com

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