Wayne, NJ (PRWEB) December 7, 2004
SelectWisely has expanded its food translation card offerings to address the needs of travelers who are lactose intolerant. Visitors to their Web site can create a card specific to their travel plans. Each wallet-size laminated card translates the phrases ,ÂI am allergic to milk and all milk productsÂ; and ÂDoes this food contain milk or any milk products?Â, into any of 12 different languages, including both forms of Chinese, Portuguese and Greek.
According to the National Institute of Diabetes and Digestive and Kidney Diseases, between 30 and 50 million Americans are milk intolerant. Some reports estimate that as much as 70% of the world's population cannot eat dairy products without getting an upset stomach. This condition afflicts certain ethnic and racial populations more widely than others. For example, as many as 75 percent of African Americans and American Indians and close to 90 percent of Asian Americans are lactose intolerant. Individuals of European descent are less likely to have this condition.
Lactose intolerance Â or Milk Intolerance Â falls under the category of food ÂsensitivitiesÂ. And while it is not immediately life-threatening, it can have adverse effects on an individualÂs digestive system. Lactose intolerance is a genetic condition that is caused by the decrease or lack of the Lactase enzyme in the gastrointestinal tract. This inability to process dairy products can cause intestinal distress - stomach pain, cramps, bloating, gas or diarrhea.
ÂDairy products are found in so many foods that they are difficult to avoidÂ, says Pam Ahlberg, president of SelectWisely. ÂMilk, butter and cheese are in many sauces, pasta dishes, baked goods and entrees. Our new Lactose Intolerance cards are designed to help travelers communicate to food vendors, grocery clerks and restaurant staff the specific foods and food ingredients they need to avoid.Â
SelectWisely offers cards in:
- 12 different languages. (French, Italian, Spanish, Greek, German, Russian, Polish, 2 forms of Chinese, 2 forms of Portuguese and English)
- 40 different foods. (Meat, fish, shellfish, pork, poultry, etc., as well as common allergy-producing foods such as nuts, milk, shellfish, and eggs)
- 7 different types of cards. (Single language and multiple languages/foods per card)
Launched in 2004, SelectWisely offers travelers a simple, customized tool to communicate their food preferences while traveling in foreign-speaking countries.
The SelectWisely Web site allows customers with food allergies, restrictions or sensitivities to create wallet-sized, laminated food translation cards specific to their needs. For more about the company, complete language and food offerings, ordering instructions and card examples, visit http://www.selectwisely.com.
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