Vermont Company Offers Peaceful Alternatives During Time of Escalating Violence

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The Peace Company, a Vermont-based, socially-conscious business is leading the way to a peaceful economy by demonstrating that businesses that promote nonviolence and offer products and services that support peaceful alternatives to conflict are viable alternatives to violence-promoting industries. Interest in their product line of peace-related merchandise is very strong, and customers are especially interested in giving 'gifts of peace' this holiday season. The company has experienced tremendous interest & growth and during this time of escalating global violence.

For many, it is more challenging than ever to be optimistic about a more peaceful world. War, poverty, domestic and school violence and environmental concerns are all too real and difficult to ignore. The mainstream media and entertainment industries often sensationalize these issues compounding our despair. There is an alternative: transforming our culture of violence to one of peace and nonviolence; and The Peace Company is leading the way.

The Peace Company has a vision of a culture grounded in peace versus dominated by violence. In support of this vision, the company’s mission is to make peace popular, practical and profitable. As a not-for-profit-only, socially-conscious business, The Peace Company is leading the way by demonstrating that businesses that promote nonviolence and offer products and services that support peaceful alternatives to conflict are viable alternatives to violence-promoting industries.

The Peace Company was founded in 2001 shortly before the 9/11 tragedy with a single product—The Peace Book: 108 Simple Ways to Create a More Peaceful World written by company founder Louise Diamond. Since that time the company has sold over 75,000 copies of The Peace Book through an innovative strategy to spread the book’s message of peace far and wide. The book is priced so inexpensively that people are inspired to purchase them by the box and give them as a gift of peace. Two years ago, several customers joined together to give A Peace Book to every member of the United States Congress. At $5.00 or less per book, one can give twenty gifts of peace for under $100.

The Peace Company now offers over 100 items spanning a wide range of peace-inspired and peace-inspiring merchandise via their online store, http://www.ThePeaceCompany.com. According to Gary Ross, Marketing Director, “Peace flags are very, very popular and I believe that we have the broadest and most unique selection available. We offer many fine gift items including quite a few fair-trade items from abroad. Many of these items are made by vulnerable populations in areas of conflict, and in addition to providing a market we donate back a portion of sales to these groups. We also have a comprehensive selection of books for children and adults, music, video, peace merchandise specifically for children and a great selection of materials for educators. We sell products with a clear mission: to cultivate a culture of peace. When people find us, they love what we are doing.”

Company founder Louise Diamond has a Ph.D. in Peace Studies and has spent the last 15 years working as a professional peacebuilder in places of deep-rooted conflict including the Middle East, Bosnia, Cyprus, and Liberia. She co-founded the Institute for Multi-Track Diplomacy in Washington, DC and is currently CEO of The Peace Company.

In addition to peace-related merchandise, The Peace Company offers a range of services including home-study, onsite and online peacebuilding courses and consulting services to businesses and organizations on peacebuilding, conflict resolution and diversity issues.

For additional information contact:

Gary Ross

The Peace Company

54 Maple Street

Bristol, VT 05443

TEL 802.453.7191 • 1.888.455.5355 (toll free)

FAX 802.453.7197

WEB http://www.ThePeaceCompany.com

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Gary Ross