Creating Your Emotionally Connected Website- Free Teleseminar December 9, 2004

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"Emotionally Connected Websites" - Gamse will discuss techniques for evoking five critical emotions essential to productive relationships with online visitors. Using in-depth examples, she'll show how to make these emotional connections on any Web site, as well as key tips to avoid destroying or diluting the connection.

Most people say that they can sell very effectively if they can talk directly with a prospect. Your Website is often a substitute to that direct conversation with you or your employees - so how does it stack up? Does it make your visitors feel recognized, interested, comfortable with you, and motivated to interact with you? Or is it just a bland brochure?

“People buy emotionally, not intellectually.” To sell effectively in the ‘real world’, we’re told to anticipate our customers’ needs, to show that we “feel their pain”, and to respond to hidden clues in their body language and tone of voice.

So why do so many Websites fail to create the crucial emotional connections with their visitors which can significantly enhance their response, sales, customer retention and ongoing return on investment?

This free teleseminar on December 9th, 2004 at 1pm EST / 10am PST is an in-depth continuation of Philippa's popular program "How to Create an Emotionally Connected Website". This time, we'll go to the next level for your site, exploring in detail how to evoke the five critical emotional responses in your visitors that can really make a difference to your results - and how to avoid destroying your connection!

We'll look at several practical examples during the program to illustrate Philippa's suggestions - registrants are invited to submit their sites for feedback.

About Philippa

Philippa Gamse is a Website strategy expert. She helps companies, associations and nonprofit organizations to maximize their return on investment in their online presence. She is a Certified Management Consultant, a designation earned by less than one percent of professionals.

Her clients come from a wide range of industries in both N. America and Europe, including Harley-Davidson Motor Company, P&O Cruises (UK) Ltd., Prudential Real Estate Affiliates, the Produce Marketing Association and the International Association for Exhibition Management.

Her proven track record of innovative thinking around Web strategy has led to key improvements in the online enterprises of her clients, who report significantly increased levels and quality of leads, sales and customer relationships.

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