Vonage – The US Telecoms Group Said it Will Undercut Every Existing Fixed-Line Telecoms Company in the UK, Including BT.

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Vonage (based in Edison NJ) plan to launch their broadband phone service in the UK on 28 December 2004. Anyone with a broadband connection will be able to signup for the service. VoIP ( Voice over Internet Protocol) is the new way to make and receive phone calls. VoIP translates your phone calls into data that transmit through your high-speed Internet connection. Installation is straightforward: Plug your phone adapter (the analog-to-digital phone adapter Vonage send) into your high speed Internet connection. Then take any standard telephone and plug it into the phone adapter.

If you'd like to surf the Internet and use your VoIP service at the same time, the phone adapter can share your Internet connection with your computer. You simply plug a networking router (use the one you have, or Vonage can supply one) into your Cable modem or DSL modem. This allows you to 'share' your high speed Internet connection. Then plug your phone adapter and computer into the router.

You just make calls as normal, by picking up the phone and dialling, and receive them the same way. The person you're calling doesn't need to have VoIP or an Internet connection on their side. Norton Rose said ‘The opportunity to make telephone calls over the internet - more cheaply than over the traditional public switch telephone networks (PSTNs) - is clearly attractive to consumers - It is attractive to governments, too: It has the potential to be the "killer application" which encourages mass take-up of broadband'

VoIP in the UK has not been widely available because of relatively few broadband users but latest statistics are showing a significant increase in broadband subscribers. UK broadband usage up 51 per cent in last six months. Four out of ten internet users connect via broadband, which is a year-on-year growth rate of 105 per cent. Two fifths of all UK internet users now use broadband.



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Steve Ellis
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