New RI Company Sweetens Dreams This Holiday Season For Some Of New York's Littlest Citizens

2 Virtues president, Heather Allard, is gifting a box of Swaddleaze The Startle-Free Sleepers to Baby Buggy, a non-profit organization founded in 2001 by Jessica Seinfeld, comedian Jerry Seinfelds wife. Baby Buggy is a New York City charity dedicated to collecting and redistributing infant gear and clothing to families in poverty living in homeless and domestic violence shelters and those being served by community organizations.

PAWTUCKET, RI (PRWEB) December 9, 2004 -- 2 Virtues, Inc., maker of Swaddleaze The Startle-Free Sleeper has just added another virtue to its list: charity.

2 Virtues president, Heather Allard, is gifting a box of Swaddleaze The Startle-Free Sleepers to Baby Buggy, a non-profit organization founded in 2001 by Jessica Seinfeld, comedian Jerry Seinfelds wife. Baby Buggy is a New York City charity dedicated to collecting and redistributing infant gear and clothing to families in poverty living in homeless and domestic violence shelters and those being served by community organizations.

Im absolutely thrilled to be able to help some of New Yorks neediest and littlest citizens sleep better this holiday season. Charity is a virtue, too. When I was growing up, my mother always said, 'To whom much is given, much is asked-and that really sunk in. Im grateful now for everything I have, but even more grateful for what I can give.", says Allard.

Swaddleaze The Startle-Free Sleeper is a wearable swaddling blanket for newborns that helps reduce the startle reflex, allowing babies to sleep better and longer. It retails for $24.95 and is currently sold on Allards website, 2virtues.com, as well as on another online store, Slumbersounds.com.

Contact Heather Allard for interviews. Visit 2virtues.com for additional product information, testimonials and more.

###