California Mom Inventor Strikes Gold (Bug)

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Baby products accessories industry leader, Gold BugÂ?, licenses Â?hands-free baby carrier coverÂ? from previous IT Professional-turned mom inventor.

– Shelley Hunter, a college graduate and former IT professional, recently signed a licensing deal with Gold Bug™ to manufacture and to sell her invention—a hands-free baby carrier cover.

Gold Bug will add Hunter’s patented apron-style cover designed to protect babies worn in a soft-front carrier to a growing line of baby gear covers including a stroller blanket, car seat carrier cover, and car seat travel bag.

As the leading baby gear accessory provider in the juvenile products industry, Gold Bug is particularly interested in mom-invented products and routinely seeks product feedback from moms through focus groups.

Lynn Rosen, Merchandising Director for Gold Bug says, “Gold Bug feels strongly that moms are the experts when it comes to products for their babies. They know what is missing in the market and have great ideas and tremendous enthusiasm. We are excited about working with mom inventors and look forward to developing great partnerships and innovative products!”

Gold Bug expects to sell two versions of the cover--a sun cover to shield baby from harmful UV rays and a warm cover to protect baby from inclement weather. The covers, with an estimated retail price tag of $14.99 and $19.99 respectively, offer parents hands-free mobility without sacrificing comfort and safety for their newborns.

“With a retail presence in all of the mass merchandiser stores, Gold Bug has the resources and distribution channels in place to make carrier covers available to all parents at an affordable price,” Hunter said. “They have also been a great partner for a mom-of-three like me and have made this licensing process both lucrative and enjoyable.”

Hands-Free Carrier Cover:

Now under Gold Bug’s label, the “Baby Carrier Sun Cover” and “Baby Carrier Warm Cover” are designed to fit over any soft carrier and include the following features:

•    Lightweight UV fabric to protect baby from harmful sun rays (Sun Cover).

•    Fleece-lined water-repellent fabric to protect baby from inclement weather (Warm Cover).

•    Variety of adjustment options to fit over any soft carrier.

•    Apron style design for easy on and off.

•    Velcro® opening in front for extra convenience.

•    Machine washable.

IT Professional Turned Mother of Invention:

Hunter attributes her inventiveness to her creative parents. From chore wheels to “clean up” games, Hunter says watching her mother raise seven children taught her a lot about imaginative problem solving. And she laughs, “As kids, we groaned when Dad told us to use our ‘Hunter Ingenuity’ to figure things out.”

Now a parent herself, Hunter readily admits to having more ideas in her head than time on her hands so she invents strictly for licensing. “Licensing gives me the freedom to focus my creative energy on product development without getting bogged down in the day to day operations of running a manufacturing business.”

Hunter counsels other parent inventors—moms and dads alike—on how to develop products for licensing and she regularly networks with a variety of reputable inventor organizations. She recently pitched a couple of products to Big Idea Group (BIG), a company that specializes in bringing independent inventors together with innovation-seeking companies.

“Independent inventors want to earn the greatest possible return on their innovations, yet they often waste significant resources and capital trying to bring their inventions to market alone,” said Michael Collins, president and CEO of Big Idea Group. “Working with a third party like Big Idea Group allows inventors to quickly and effectively present their innovations to key decision makers in the right organizations. Nine times out of ten, this approach will be more lucrative for inventors, especially for stay-at-home moms who lack sufficient time and networking opportunities.”

About Gold Bug:

Since their founding in 1969, Gold Bug™ has been an industry leader in the manufacturing and product development of juvenile products accessories. Gold Bug™ sells private label products under the brand names Gold Bug™, Eddie Bauer ®, Carter’s ®, Child Of Mine ™ and Just One Year ®. Gold Bug manufactures private label products for Wal-Mart’s Baby Connection ™ and Target’s Precious Cargo ™. Gold Bug products are available at major retail stores and websites across the U.S. including Wal-Mart, Target, Babies R Us, J.C. Penney, and Baby Depot at Burlington Coat Factory.

To find a retailer near you, visit the Gold Bug website at or contact customer service at 1-800-942-9442.

About Big Idea Founder and CEO:

Big Idea Group (BIG) partners with corporations to help them discover the next “big idea.” Employing a unique and extremely powerful business model, BIG works with consumer product companies such as DEMCO, QVC, Staples, Sunbeam, and Fortune Brands, helping them reach outside corporate walls to tap the pioneering minds of inventors everywhere. Founded in July of 2000, BIG works with its own network of 8,000 inventors to uncover ideas for its clients. Big Idea Group was created by inventor and serial entrepreneur, Michael Collins. For more information about BIG, or to contact Mr. Collins, visit: or send an email to

About Shelley Hunter:

A wife and mother of three, Shelley Hunter is a graduate of Brigham Young University and a former computer programmer for Bank of America and Chevron-Texaco. Based on her success in licensing inventions, Hunter recently launched a new website ( to direct other inventors to helpful resources.


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Tracy Keough
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