Big Business Marketing for the Small Business

In todays economy, all businesses need a constant stream of marketing and advertising to continue to drive sales and revenue. While mid-size and large-size companies have the availability to corporate coffers to budget for the expenses and investment of an in-house marketing staff or outside marketing/advertising agencies or consultants, the small business owner does not possess the deep pockets" needed to achieve the level of marketing, advertising, or PR required to grow their businesses quickly. Added to this is the fact that most small business owners are intimately involved in the day-to-day operations of the business, and do not have the expertise or knowledge to produce cost-effective sales and marketing programs. Here are some helpful tips on how to get "big business marketing" for "small business budgets."

Oconomowoc, WI (PRWEB) December 29, 2004 -- Left with the full responsibility of placing ads, designing their website, or sending out direct mail without any strategic focus, small business owners are on their own to construct and implement marketing and advertising programs to promote their business. To help small business owners avoid the risk of marketing expenditures that produce ineffective results, Kim Sanders created PHAEDEAUX, LLC (pronounced 'Fido') a full-service marketing consulting company, to provide small and mid-sized businesses with high level strategic and tactical sales and marketing support to supplement the day-to-day focus of the business owner in the areas of: new business development, strategic planning, sales, marketing and public relations.

In the past year, Kim Sanders has helped more than a hundred start-up and small business owners throughout the world exclusively via email or telephone contact; thereby eliminating the wasted time and expense in travel for face-to-face meetings and entertaining that typically drive up agency fees. My primary goal is to help businesses increase their profitability through key areas of marketing and advertising, says Sanders. Through a collaborative partnership I develop and implement uniquely customized programs meeting specific objectives, providing excellent value and a fair return on investment."

With over 25 years of progressive career experience in product management, marketing, and new business development with Fortune 500 corporations and advertising agencies, Sanders shares some highly effective tips she offers to business owners to help them develop and manage their own marketing tactics:

Tip 1: Insulate yourself against the impact of change by increasing the number of products and services you offer... and by using a variety of different marketing methods. Only a small portion of your total business will be affected if the sales of one product declines or the response to one marketing method drops.
Tip 2: Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you.
Tip 3: Avoid making any claim that sounds exaggerated... even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level.
Tip 4: Express numerical claims as odd numbers with fractions or decimals. For example, "Our clients save 17.7 percent" sounds more believable than "Our clients save 20 percent," even if 20 percent is the accurate number.
Tip 5: To create an absolutely irresistible offer, combine a special discount price and a set of valuable bonuses in the same offer.
Tip 6: Develop a series of four or five different special offers. Use them one at a time with an expiration deadline. When one offer expires, replace it with the next offer and a new deadline. Continuously recycle through the same series of offers. This enables you to keep using special offers to generate sales without taking time to develop new ones.
Tip 7: If you're attracting many prospects who really don't have (or can't get) the money to buy your product or service, you need to change your market. Target a market where prospects have an intense desire for the benefits produced by your product or service AND the money to buy it.
Tip 8: Set yourself apart from competitors by offering an exclusive benefit your competitors cannot copy or one they're not willing to copy. One business owner I know includes his personal phone number on every order. His competitors don't - and they are not likely to start making themselves that accessible to customers.
Tip 9: Advertising copy produces the biggest response when each reader can believe the message was written specifically for him or her. As you write any sales message, visualize you're writing to one person instead of to a large group of people. This will help you write in a less formal and more personal style.
Tip 10: Most sales are not made on the first contact. Develop a method to capture and save the names and contact information of prospects who don't buy from you. Follow up periodically. A little gentle coaching will eventually convert many of them into buyers.
Each of these 10 marketing tips implements a simple but highly effective marketing tactic. You'll be surprised by how much business it produces for you."

PHAEDEAUX, LLC provides a free, no obligation consultation service. For further information, contact Kim T. Sanders at 262-965-4832 or sanders@phaedeaux.com.

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